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AMPR welcomes Jessie Firmstone

Jessie Firmstone has joined the AMPR team as account manager.

She will be working across Revlon, Elizabeth Arden, Bondi Sands, Puma, Kyha (One Day Bridal) and Bohoo Group (Bohoo, Bohoo Man and Nasty Gal).

Jessie can be contacted at: jessie@ampr.com.au.

Josie Tickner heads off on maternity leave

Josie Tickner is officially on maternity leave from Friday November 13, 2020.

For all things DECIEM, Lizi Aston will be covering Tickner's mat leave from the UK: la@deciem.com.

Élysée Collective update

Élysée Collective junior account manager, Jessie Firmstone, is saying farewell to the team, with November 5 being her last day.

Firmstone will share details of her new role over the coming weeks.

Please contact Maddy Hall for any Élysée Collective requests moving forward: maddy@elyseecollective.com.au.  

360 PR announces new brand to portfolio

360 PR is excited to announce that effective immediately it will be representing the iconic and pioneering Australian tanning brand, pureTAN®. The brand was recently acquired by Chemcorp International, the owners and distributors of leading beauty brands including 1000 Hour, Real Techniques, EcoTools and SpaScriptions to name a few. 

Launched in 2003, pureTAN® was the original salon-profession spray tan in a can. Developed by salon-tanning experts Danielle and Michael Fletcher, the brand was formulated to provide customers with a natural, nourishing tanning product which wouldn’t dry out the skin or leave a lingering fake-tan smell. 

In 2020, pureTAN® remains true to its original ethos. The hydrating, plant-based formulation comes with a product promise of no nasty chemical ingredients including no Parabens, no Sulphates, no Animal Testing and no GMOs. And the brand’s unique Base Blend technology, which works with individual skin tones, ensures the perfect tan for everybody, every time. 

For any questions or product requests, please contact Lisa Solomons from 360 PR – lisa@360pr.com.au or 02 9571 4448/0416 175 518.

Priceline Pharmacy Ambassador Announcement

Priceline Pharmacy is excited to announce two new ambassadors to complement its already impressive ambassador line up. Dr Preeya Alexander and Lindy Rama-Ellis (formerly Klim) will join the Priceline team as a Health Expert and Brand Ambassador respectively.

Dr Preeya Alexander, a practising Melbourne-based GP, will use her passion for preventative health and holistic care to act as the brand’s key health spokesperson, alongside Priceline’s extensive Pharmacist network.

The decision to work with Priceline Pharmacy was based on mutually shared values says Dr Preeya, “I feel our values are aligned, particularly given Priceline’s focus on preventative health. We’re very aligned in providing people with easy to understand, evidence-based health information, supported by an integrated health team everyone ideally needs.” 

Lindy Rama-Ellis who is an entrepreneur, designer and mother of four, now joins other marquee Brand Ambassadors, Chrissie Swan, Ita Buttrose and Tanya Hennessy.

“I’m delighted to be Priceline’s newest brand ambassador, joining their current stable of empowered women, and expanding on the diversity of the existing group,” says Lindy.

General Manager of Priceline Pharmacy Andrew Vidler says, “We chose these women as our Ambassadors quite deliberately; because they wonderfully personify Priceline. It’s their genuine love for our brand – and their obvious authenticity - which sets them apart. I couldn’t have asked for a more remarkable and inspirational group of women to represent Priceline Pharmacy.”

For more information, imagery or general press enquiries on Priceline Pharmacy please contact: Hayley Conway: hayley.conway@priceline.com.au / Geraldine O’Shannessy: Geraldine.oshannessy@priceline.com.au

360PR welcome new brand to its portfolio

360PR is thrilled to announce it will be adding Australia’s newest at-home spa essentials collection, BATHEFEX, to its portfolio of clients.

Made from natural ingredients sourced from local suppliers, vegan-friendly and cruelty-free, the new BATHEFEX collection features their signature range of epsom bath salts as well as complimentary cleansing bars and me-time treatment masks to revive and nurture the skin. 

The new range has been developed by Chemcorp International to celebrate the joy of bathing and its ability to transform the mind and bring welcome respite for sore muscles. The complete BATHEFEX range is available online now from bathefex.com.au, Big W, Blooms The Chemist, Chempro & selected independent Pharmacies.

For any questions or product requests, please contact Lisa Solomons from 360 PR – lisa@360pr.com.au or 02 9571 4448/0416 175 518.

finder.com.au has a new senior shopping writer

Lauren Chaplin has stepped into a new role at finder.com.au as senior shopping writer. She is now leading editorial for sales, fashion, beauty, home and wellbeing. Lauren was most recently shopping writer for the site.

Chaplin can be contacted at: lauren.chaplin@finder.com

New acting lifestyle editor at Domain

Ashleigh Austen has been named Domain acting lifestyle editor, while January Jones is on maternity leave. Ashleigh was previously beauty and lifestyle editor at whimn.com.au, and before that she was beauty editor and fitness editor at Women’s Health Australia. She co-hosts the podcast, Jeans And a Nice Top with Melissa Mason.

Centennial Beauty shares major wins

Since launching less than a year ago, beauty news and trends website, Centennial Beauty has only gone from strength to strength.

The brand's umbrella now also includes a chart-topping podcast, Renegade by Centennial Beauty, and the digital platform has recently been nominated in the Mumbrella Publish Awards 2020 for Launch of the Year.

Centennial's niche is the intersection between beauty, technology, and pop culture. The site covers what is trending and viral across the digital landscape. Topics include:

- INFLUENCER/CELEBRITY COLLABORATIONS THAT SKEW TOWARDS MILLENNIAL AND GEN-Z
- BRAND DEVELOPMENTS IN TECHNOLOGY, SUSTAINABILITY, AND SOCIAL JUSTICE
- VIRAL BEAUTY (TikTok makeup hacks, trending products, online beauty community)
- PRODUCT LAUNCHES THAT ARE PARTICULARLY VISUAL

Stats and wins:

- Audience: Female 16-27
- Over 350K monthly page views and 275K monthly unique users — greatly exceeding expectations only 9 months in
- Most-followed TikTok account in Australian media— up to 1 million+ views a month
- Cited in Seventeen Magazine, Elite Daily, Byrdie, Buzzfeed, Insider, Business Insider, MTV Australia, and Paper Magazine
- The most recent beauty roadtest piece got over 22K unique views in 1 week completely organically from search
- Podcast Renegade by Centennial Beauty reached #1 on Australian Entertainment News charts multiple weeks in a row
- Some notable interviews: Lili Reinhart, James Charles, Maddie Zielger, Steph Claire Smith & Laura Henshaw, Kira Puru, Michelle Battersby
- In addition to advertorial and podcast advertising packages, Centennial offers an on-going short-form video creation package of mobile-first content for use across TikTok, Reels, Triller, and IG. It offers news-style TikToks or creative-style TikToks.

For further information, please contact: hello@centennialbeauty.com

Tailor Maid Communications welcomes new client

Tailor Maid Communications is excited to welcome Laser Clinics Australia to its beauty portfolio - the leading nation-wide franchise known for laser, skincare and cosmetic injectables.

TMC has been engaged to manage strategy, media and influencer relations, brand partnership’s and cross-promotions.  

For all enquiries please contact Zana: zana@tailormaid.com.au / 02 9212 2280.

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