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Centennial Beauty shares major wins
Since launching less than a year ago, beauty news and trends website, Centennial Beauty has only gone from strength to strength.
The brand's umbrella now also includes a chart-topping podcast, Renegade by Centennial Beauty, and the digital platform has recently been nominated in the Mumbrella Publish Awards 2020 for Launch of the Year.
Centennial's niche is the intersection between beauty, technology, and pop culture. The site covers what is trending and viral across the digital landscape. Topics include:
- INFLUENCER/CELEBRITY COLLABORATIONS THAT SKEW TOWARDS MILLENNIAL AND GEN-Z
- BRAND DEVELOPMENTS IN TECHNOLOGY, SUSTAINABILITY, AND SOCIAL JUSTICE
- VIRAL BEAUTY (TikTok makeup hacks, trending products, online beauty community)
- PRODUCT LAUNCHES THAT ARE PARTICULARLY VISUAL
Stats and wins:
- Audience: Female 16-27
- Over 350K monthly page views and 275K monthly unique users — greatly exceeding expectations only 9 months in
- Most-followed TikTok account in Australian media— up to 1 million+ views a month
- Cited in Seventeen Magazine, Elite Daily, Byrdie, Buzzfeed, Insider, Business Insider, MTV Australia, and Paper Magazine
- The most recent beauty roadtest piece got over 22K unique views in 1 week completely organically from search
- Podcast Renegade by Centennial Beauty reached #1 on Australian Entertainment News charts multiple weeks in a row
- Some notable interviews: Lili Reinhart, James Charles, Maddie Zielger, Steph Claire Smith & Laura Henshaw, Kira Puru, Michelle Battersby
- In addition to advertorial and podcast advertising packages, Centennial offers an on-going short-form video creation package of mobile-first content for use across TikTok, Reels, Triller, and IG. It offers news-style TikToks or creative-style TikToks.
For further information, please contact: hello@centennialbeauty.com
Tailor Maid Communications welcomes new client
Tailor Maid Communications is excited to welcome Laser Clinics Australia to its beauty portfolio - the leading nation-wide franchise known for laser, skincare and cosmetic injectables.
TMC has been engaged to manage strategy, media and influencer relations, brand partnership’s and cross-promotions.
For all enquiries please contact Zana: zana@tailormaid.com.au / 02 9212 2280.
SHA PR welcomes new clients
SHA PR welcomes three new clients to the agency this September.
- Founded by Dr Tarj Mavi, La Mav Organic Skin Science is the world's first Certified Organic Skincare brand infused with proven natural bio-actives for all skin types.
- Pump Hair Care is an Australian made, plant and botanical based, hair care range that actually works, created by former hairdresser Natasha Jay, Pump is available in over 250 salons and sells to over 100 countries.
- Founded by its namesake in Bondi Beach, Ere Perez draws on her Mexican heritage when creating her natural skin care and make up, made from powerful botanical ingredients they work to transform, nourish & create radiant, healthy skin.
For contact details, visit the SHA PR profile here.
Editorial call-out: Teeth whitening feature
Smart. Casual. Classic. and Beauty Over 40 are teaming up for a teeth whitening feature.
The teams will have someone trialing a teeth whitening product or treatment in their 40s, 50s and 60s. One is a wine drinker, one is a caffeine drinker and one is an ex-smoker.
Please get in touch with Rebecca if you have a client or brand interested in being part of the story: rebecca@smartcasualclassic.com.
Updates to the MAXMEDIALAB PR team
MAXMEDIALAB would like to share an update to the PR team, following Josie Tickner's departure this week. See below changes:
Lauren Batiste – PR Manager: LBatiste@maxmedialab.com.au / 0419 480 512
SALT by Hendrix
Nora Shkreli – Senior Publicist: nshkreli@maxmedialab.com.au / 0415 084 615
Biossance
La Prairie
Schwarzkopf Professional
Clarins Fragrance & Beauty – Versace, Salvatore Ferragamo, Missoni, Moschino
NeoStrata
Jessica Durrington – Senior Publicist: JDurrington@maxmedialab.com.au / 0432 647 883
Fenty Beauty by Rihanna
Neutrogena
By Terry
Avene
Klorane
PUIG Fragrances – Paco Rabanne, Jean Paul Gaultier, Carolina Herrera and Prada
Clarins
View the full MAXMEDIALAB PR team and brands list here.
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Head of podcasts appointed at Mamamia
Elissa Ratliff has started as head of podcasts at Mamamia, where she will run the podcast department.
Prior to this role, Elissa was the head of audio at Pacific Magazines. She was part of the Mamamia team since 2012, before moving to Pacific in 2019.
Elissa can be contacted at: elissa.ratliff@mamamia.com.au.
Update for Bauer Media weekly titles
An update on the Bauer Media's weekly titles:
Elise Wilson has been appointed Category Beauty Editor across: New Idea, WHO, Woman’s Day, Take 5 and TV Week. Contact Elise at: EWilson@bauer-media.com.au.
And Aimee Bruce is the Fashion & Beauty Writer on the same titles. Aimee can be contacted at: ABruce@bauer-media.com.au.
Melisa Woodgate farewells Revlon
Revlon senior PR manager, Melisa Woodgate, finished up with the business on Friday July 3.
Woodgate said she is excited to explore new opportunities. In the meantime, for subscription enquiries please contact:
Revlon
Carmen Coulter - carmen.coulter@revlon.com
Elizabeth Arden
Melissa Lyme - melissa.lyme@revlon.com
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Coote Connex welcomes new team member
Stephanie Scicchitano is delighted to have joined the team at Coote Connex, representing the following accounts:
Revlon
O Cosmedics
Bioeffect
Joico
Biode
Bean Body
If you are working on anything that might be of interest, please contact Stephanie - stephanie@cooteconnex.com.
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Mango Appointed as Agency for Johnson & Johnson
Mango Communications is now the key point of contact for all queries relating to Johnson & Johnson Consumer Health brands.
This includes: Neutrogena, Aveeno, Aveeno Baby, OGX, Maui Moisture and Johnson’s Baby.
For further information, contact Sunil Manadavadi: Sunil.Manadavadi@thisismango.com.au.