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Montanna Picthall joins Tailor Maid communications beauty team
Tailor Maid's Montanna Picthall has announced she will now be working across beauty brands Charlotte Tilbury and Paula’s Choice. She joins Zana Ilijazi on the accounts following six months working on the agency's fashion clients.
Contact Montanna - Mon@tailormaid.com.au
Estée Lauder PR team updates announced
Sarah Maher has announced she will be relocating back to Queensland and finishing up her role as consumer engagement manager at Estée Lauder on December 20.
Sophie Walvin (previously consumer engagement manager for Aveda) will be the key point of contact for the Estée Lauder, AERIN and TOM FORD BEAUTY brands moving forward and will continue to manage any requests. Sophie will commence her new role on December 11.
Lara Blackwell will continue her role as marketing & consumer engagement executive, supporting Sophie. All contact details can be found below.
Contact Sopie Walvin - swalvin@estee.com.au
Contact Lara Blackwell - lblackwe@estee.com.au
L’Occitane Group buys stake in new brand
Obratori, L’Occitane Group’s start-up incubator, has taken a minority stake in Le Rouge Français, a vegan and organic lipstick brand, in an attempt to bolster Le Rouge Français’ growth.
The lipstick brand was founded in October 2018, and was billed to be the first line of lipsticks made with plant pigments, following 18 months of research and development. The ‘clean’ lipsticks were first launched online, and then introduced to selective brick-and-motar stores in France.
Le Rouge Français’ next step is to “broaden its commercial reach into more key sales points."
Abbey Thomas joins WelleCo
WelleCo is delighted to welcome Abbey Thomas to the company as PR Manager.
In her new role, Abbey will be managing all publicity requests for WelleCo founder, Elle Macpherson, and be the brand point of contact for product samples, hi-res product and lifestyle imagery and ingredient information.
Contact Abbey - Abbey@welleco.com
Hashtags to consider using on Instagram this Christmas
Instagram has published a list of popular gift ideas for Christmas, based on some of 2019's most popular hashtags:
#PARTYLEWK
#GLITTER
#ALTENERGY
#NEWPARENTS
#CURATED
#WANDERLUST
The list provides insight into what Instagram users are interested in and what they're shopping for within the app. For more informations, visit the Instagram Info Center.
Moskos Communications partners with Australia's first freeze-dry brand
Moskos Communications is excited to announce it is working with new Australian supplement brand, Vmores, the first ever freeze-dry beauty and health supplement to launch in the beauty and health space.
Vmores offers a delicious, natural and fuss-free supplement range, utilising freeze-dry technology and the best selection of Australian ingredients.
Freeze-dry technology processes formulas at very low temperatures to completely remove water from the materials, keeping the original ingredient nutrients intact, active and “melt-in-the-mouth,” among a large number of other scientific benefits.
The Christmas gift saving lives
The annual Women's Health Diary is back for 2020, and is the perfect gift to give this Christmas, with each diary purchase helping the 53 people diagnosed with breast cancer every day.
The diary has become a much-loved addition to the lives of thousands of women and last year raised $960,000. All proceeds support breast cancer trials research that is identifying new treatments and prevention strategies.
“The researchers at Breast Cancer Trials are working tirelessly, nationally and globally, to give more people access to breast cancer clinical trials and to prove the new treatments needed to save every life, from every type of breast cancer. The power is within all of us to help create a future free of breast cancer – please buy a diary today," said The Project host and ambassador of the diary, Lisa Wilkinson.
Priced at just $18.95, the 2020 Australian Women’s Health Diary is available nationally from newsagents, Woolworths, participating post offices and online at www.womenshealthdiary.com.au.
Vogue Australia unveils new website
Vogue Australia has today unveiled a new look for its website, across both mobile and desktop.
Adopting a mobile-first approach, the redesign provides the Vogue Australia audience with a fast, clean site that rewards engagement and scrolling.
Now live, the new site has been designed to deliver a premium, elegant digital experience to its audience that makes Vogue Australia’s content and imagery shine.
For more information, contact Julia Frank at julia.frank@news.com.au.
Shinta Huynh joins Portobello PR
Portobello PR is excited to welcome Shinta Huynh to its agency.
Shinta will be working across the lifestyle and beauty brands’ divisions, including Ardell Lashes, Alya Skin, Model Co, Face Halo, Mere Skincare, Happy Skin Co., Inkey List and One Teaspoon, among others.
Shinta can be contacted at shinta@portobellopr.com.au.
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Pinterest reveals top beauty trends for November 2019
Pinterest has revealed its beauty trends for November 2019, finding that this month is all about “amping up the style.”
According to the popular social platform, extravagant eye looks are currently all the rage, with searches for rhinestone eye makeup increasing 550% year over year. Magnetic eyeliner, a brand-new term and trend that pairs with magnetic lashes, also sparked attention, as well as coloured wing eyeliner (+143% YoY). On top of that, the cutting-edge eyebrow slit resulted in a strong +73% YoY.
It seems UK pinners are also “feeling a natural affinity” for French tip nails, with this search coming in at +222% YoY.