Who What Wear is partnering with consumer-favourite beauty brands to bring to life The Lineup, an editorially curated and personalised beauty event open to the public in L.A. from December 13 to 15.
After touring the experience with the guidance of brand ambassadors and industry experts, visitors will leave with a bag of samples chosen just for them and a deeper understanding of the best beauty products available. The event will also include master classes from leading beauty and skincare professionals such as Anastasia Soare, Kelsey Deenihan and Justine Marjan.
"We're so thrilled to bring Who What Wear beauty content to life with first installment of The Lineup in our hometown of L.A.," said Who What Wear chief content officer and co-founder, Hillary Kerr.
"The event is a personalised beauty journey where consumers can interact with products and learn about all things beauty, skincare, haircare, and more. Guests will experience the type of access that Who What Wear editors have to the best beauty products, treatments, brands, and experts. The experience is complete with Instagrammable moments, master classes taught by experts in the field, influencer visits, and more, all in one fantastic space in L.A."