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Écho Communication welcomes Sensori+ back into its portfolio

Écho Communication is proud to welcome Sensori+ back into its Beauty & Lifestyle portfolio.

On a journey to a greener tomorrow, Sensori+ expertly combines the power of nature and science and was founded to offer innovative wellbeing and beauty solutions. From its cult Air Detoxifying Mist to its beauty range, all products are formulated to provide the highest level of efficacy, sensorial experience as well as the care for the environment.

Founded in 2018 by Melbournians Ben Xu and Marc Wang, Sensori+ was born when cofounder Ben Xu found the recipe for the brand’s breakthrough ChlorosPURE® detoxifying technology. Developed from decades of research in air pollution and emission control this exclusive detoxifying technology can effectively eliminate over 100 types of airborne toxins and odour substances, reducing potential health risks from breathing in or getting in contact with pollution particles.

ChlorosPURE® is infused in all SENSORI+ Air Detoxifying Mists, Soy Candles, Shower Oils and Cleansing Oils, enabling this cutting-edge generation of products to offer a unique ability to eliminate, neutralise and refresh not only the air but also improve overall wellbeing.

New PR agency for Benefit Cosmetics

Soda Communications is thrilled to announce it has been selected as the Australian PR agency for Benefit Cosmetics.

For future product call outs, samples, images and general press enquiries, please contact Dani Lombard ( and Sarah Wardle (

The agency will be working closely with Mia Flokis, Benefit’s PR and community coordinator, and you can still reach her at any time:

Joanna Mitchell, Benefit’s PR and partnerships manager, remains on maternity leave.

Beauty Expo Australia confirms more details about its event

With just over a week to go, Beauty Expo Australia has confirmed more details of its jam-packed schedule and high-quality exhibitors.

This year's expo is set to be better than ever, with over 200 unique brands and over 6500 beauty professionals coming together to network and share their wealth of knowledge and skills.

The conference will look at all aspects of beauty, including aesthetics, health & wellness, the business of beauty and more, and includes leading beauty and beauty business speakers such as Maria Thattil, Tamara Reid, Kelly Noone, Lashana Shepherd, Dr Mariusz Gajewski, Matt Williams and many more. You can check out all of the speakers here.

The main stage features demonstrations from leading experts who will showcase a wide variety of beauty tips and tricks, including editorial beauty, bridal beauty, brow lamination, combination brows, lip blush tattooing and multiple modality devices for hair removal, skin rejuvenation and tattoo removal. 

If you are interested in attending the event, check out the website here. It will run on August 20 and 21 at the ICC in Sydney and tickets are available online via the website. 

Staff changes at SHA PR

SHA PR is pleased to announce two new starters at the agency.

Bec Sharp is SHA’s new junior publicist working across LAMAV, Lano, Votart and Recreation Beauty. Bec previously worked at Mother Father PR. 

Jaimi McDonald has also been promoted to a junior publicist.

For any futher details, you can reach out to Hollie Smith at:

Prevention's Beauty Box 2022 callout

After its huge success with readers last year, the Prevention Beauty Box is back for 2022.

In 2021 it sold out in just 10 days, with a wait list for 2022, proving this is a fantastic way to get your products in the hands of the magazine's readers, women aged 35+.

What do you get?

- Product sampling to your core demographic (women aged 35+).
- Your product included in all marketing collateral for the Beauty Box (print and digital).

What do you need to do?

- Prevention needs 250 full-sized products sent to its offices in St Leonards, Sydney by September 5, 2022.
- Supply Prevention with a high res image, product information and RRP and the magazine will do the rest.

You can view last year's Beauty Box here.

Contact Prevention Magazine at for more information.

Blush PR appoints new staff member

Blush PR is excited to announce Angela Paino has joined the team.

Angela was previously the communications coordinator at Estée Lauder & Tom Ford Beauty, where she initiated, assisted and executed product launches and information distribution.

Get in touch with her at

The latest cover star of Gritty Pretty Magazine revealed

The Gritty Pretty Magazine June 2022 issue starring Australian musician Thelma Plum is now live on

After a forced break caused by the global pandemic, Plum is back performing electrifying new music she wrote in lockdown.

The First Nations artist talks to Gritty Pretty beauty director and executive editor, Danielle Gay about the past two years and why she’s ready to rule the charts again.

"As live music brings a riotous return, bringing hordes of hungry music fans together without restriction after the pandemic first began, we bear witness to a new era: one of explosive creativity, vibrant colour, arts and soulful lyrics that musicians like Thelma Plum gift us with," shared Gritty Pretty founder and publisher, Eleanor Pendleton.

"Today, we embrace a new age and we see this reflected in the makeup women (and men) wear, how we dress and how we style our hair. This winter, it’s not about broody, dark hues – it’s about capturing the spirit of youth and an unabashed view that life is short and it should be lived. That is what this new issue represents."

You can find Gritty Pretty's The New Age Issue here.

Call-out: At-home spa story

Paul Ewart is writing a spa travel spread for a national big lifestyle weekly magazine and needs to include a breakout section on creating your own spa at home with some great products. 

Paul is keen to hear from suitable brands. Reach out here:

Call-out: Latest teeth whitening and teeth anti-ageing procedures needed for story

Paul Ewart is writing a piece for a large national news title on the latest in anti-ageing and wants to include teeth (often overlooked!) in the piece. Paul is looking for a Sydney-based clinic to review. 

Please get in touch with recommendations at:

Lucky Chalm welcomes new addition

Lucky Chalm, Australia, is excited to announce its newest addition – RIISE Shop.

To RIISE, shopping with your values no longer means compromising on your style. At RIISE, sustainability is the new luxury. It is a global marketplace that reimagines the way we shop.

RIISE Shop brings together a premium edit of the environmentally-responsible fashion, lifestyle, homeware, and beauty products empowering us to select the best option for ourselves and the planet. RIISE was born on the belief that consumers have the power to change the world by choosing to spend with the brands that have positive impact embedded in their business approach. 

RIISE boasts brands such as Flavedo & Albedo, a vegan and cruelty-free cosmetic brand that creates vibrant, high performance makeup without contributing to plastic landfills; as well as LESSE Skincare, a cult like brand that is simple and natural. Its range equally considers the health of your skin and the health of the world around us.

You can visit RIISE Shop here.