It seems major beauty influencer, James Charles, is no short of ideas when it comes to expanding his name in the beauty space.
As BD reported last week, the 20-year-old is set to launch his very own beauty line. And this week brings even more exciting news on the personal business front.
The star has announced he will be launching a YouTube series – in the form of a beauty reality competition show that has been described as ’Project Runway meets America’s Next Top Model with a dash of beauty.’
The four-part series will centre around uncovering the beauty world’s next big thing – with the winner taking home a US$50,000 reward. The only catch, however, is that US residents are the only ones who can apply.
“Ever since I entered the beauty space three years ago, I’ve dreamed of producing my own beauty competition show,” Charles told Variety. “It’s a dream come true… It’s such an amazing opportunity for [YouTube] to take it above and beyond what we expected.
The whole point is to pick a person I think will bring something positive to the community. It was important for me to make it really true to how the beauty influencer community works.”
Contestants will need to show off their skills via YouTube, with six people being chosen to fly to LA to compete for the prize. Charles will be part of the judging panel, as well as a number of other famous faces.
The new series will be available on Charles’ YouTube channel next year.