Following last year’s 2021 Beauty Influencer Rich List, cosmetify.com has carried out the study once again to reveal the highest earning beauty influencers of 2022.
Looking at each influencer’s Instagram, YouTube and TikTok accounts, Cosmetify can reveal how much these influencers could potentially be earning from their social media channels.
The online beauty and fashion industry is as lucrative as ever, with influencers reaching millions of people with each post they make. Social media is still an incredibly important part of many beauty brands marketing strategies with each platform being suitable for a different form of content, whether in-depth make-up tutorials on YouTube or bitesize content on TikTok.
Beauty influencers offer brands a great way of reaching highly engaged and enthusiastic audiences and are ideal for promoting beauty discount codes, new product ranges, and comparing beauty products against one another.
So, which of these social stars is earning the most from sponsored posts?
#1
Safiya Nygaard has surged to the top of the list with the highest combined earnings across all three social media platforms that were looked at. With a single post on YouTube estimated to be worth up to $196,877, Safiya is by far the highest earner on the platform. However, she is not quite as successful on other social media, placing 22nd for TikTok and 48th on Instagram.
#2
Second place is now held by last year’s winner, Huda Kattan, who is also the most successful beauty influencer on Instagram with each post being worth up to $168,113.
#3
Meanwhile, James Charles takes third place overall whilst also being the highest earning influencer on TikTok, making up to $35,200 per post.
You can see the top 10 below, and the full 100 list here.
Methodology:
Potential Instagram earnings were taken calculated using Influencer Marketing Hub’s Instagram Money Calculator, while potential earnings from TikTok posts were taken from FeedPixel’s TikTok Money Calculator. Data for YouTube earnings was taken from NoxInfluencer’s YouTube Channel Calculator.
All figures were converted from US dollars to British pounds and Euros on 12/08/2022 using xe.com, with all follower and subscriber counts also being correct as of this date.
Main image source: @huda, @safiyany, @chiaraferragni, @jamescharles and @zoesugg
