Gwyneth Paltrow has helped kick-off 100th birthday, partnering in a campaign that celebrates influential beauty looks of the past. The actress channels five famous beauty icons from various decades, with creative design director Pat McGrath transforming her into Marilyn Monroe, Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and Madonna.
The brand is going back to its rich heritage in Hollywood glamour with a modern twist, hoping to encourage women to draw their inspiration from the iconic looks that have transcended through time.
Max Factor’s international network of make-up artists, of which I am honoured to be one of, designed a series of glamour statements which borrowed from iconic looks from the past and gave them our own modern twist under the direction of Pat McGrath,” says Max Factor Australia head make-up artist Liz Kelsh. Pat then took those looks and created them on Gwyneth.”
The 40s - Paltrow as Marilyn Monroe.
The 50s - Paltrow as Audrey Hepburn.
The 60s - Paltrow as Brigitte Bardot.
The 70s - Paltrow as Farrah Fawcett.
The 80s - Paltrow as Madonna.
