October is the month beauty counters go pink to support a very important cause. One brand, RevitaLash Cosmetics, has shown a strong commitment towards breast cancer awareness year after year and 2018 is no different.
From October 1, RevitaLash New Zealand will donate a month’s supply of RevitaLash® Advanced to the Look Good Feel Better Trust for every Pink RevitaLash® and RevitaBrow® sold.
RevitaLash founder and CEO, Michael Brinkenhoff, carries the legacy of his late life, who was diagnosed with breast cancer at the age of 32.
RevitaLash New Zealand distributor, Annemarie Mason says it is a deeply personal cause. “After recently watching a friend go through her own cancer journey, I really learned the importance of eyelashes that many of us take for granted. Having lashes and brows after being so sick can be a huge confidence boost, but they also keep dust and dirt out of our eyes. Chemotherapy robs people of the option to deal with their illness privately. We want to give men and women the chance to restore their lashes and brows to full health as quickly as possible, which is why we have chosen Look Good Feel Better as our 2018 October charity partner,” she explains.
RevitaLash® will be gifted to those in need of eyelash treatment via the program Look Good Feel Better, which has helped over 50,000 New Zealanders face cancer diagnosis with confidence since the early 1990s.
The collection
The limited edition collection includes a 6 month supply of RevitaLash® Advanced or RevitaBrow® Advanced, housed in a luxury, white cosmetic bag with the celebrated pink ribbon. All orders and purchases will be accompanied by one of 5,000 bespoke RevitaLash business cards with a checklist of symptoms, to raise awareness about early breast cancer detection.
