Naturium, the US-born skincare brand that has gained cult status for its consistency-inspired biocompatible skincare, has officially launched in Australia and New Zealand exclusively via Sephora.
Founded in 2020 in Los Angeles by beauty expert, journalist and digital creator, Susan Yara, Naturium has quickly become a fast-growing skincare brand, celebrated for combining clinically-tested skincare with accessible pricing.
"We’re thrilled to be partnering with Sephora Australia and New Zealand to bring Naturium to this community of savvy, skincare-obsessed consumers," said Naturium founder, Susan Yara.
"Naturium was created with a mission to make effective, clinically-tested products accessible to all, and we can’t wait to see how Australians embrace the brand."
Naturium’s formulations are powered by potent actives such as vitamin C, retinol, niacinamide and hyaluronic acid and are paired with nourishing botanicals like Kakadu plum, squalane and jojoba oil. This balance of science and nature helps support Naturium’s mission to design clinically-tested and high-quality products, while supporting the skin’s moisture barrier.
Launching exclusively into Sephora ANZ brings Naturium to a new audience of Australian and New Zealand skincare lovers, offering the perfect balance of quality and accessibility. With price points between $10-$60 AUD, the range is designed to democratise advanced skincare, making quality formulations available to everyone.
"At Sephora, we’re passionate about bringing the world’s most exciting beauty brands to our community," said Sephora ANZ general manager, Mark O’Keefe.
"Naturium is a perfect addition to our assortment – delivering high-performance skincare that’s effective, accessible and for everyone."
Naturium is now available exclusively in Australia and New Zealand at Sephora in-store and online. You can shop here.
Image credit: Naturium
