For businesses investing their dollars in ad words and ensuring they get great Google pick-up, it might be time to rethink your approach.
The drawcard of Instagram is the ‘authentic’ results it generates. Users can essentially investigate a business through the eyes of its consumers without needing to set foot in store.
For consumers planning a trip to Bali (hello Bali Bible!) or looking for the new ‘IT’ café to try over the weekend, Instagram is increasingly becoming the go-to source for intel.
Whether you’re an influencer looking to collaborate with brands or a business looking to attract new customers, it’s integral the aesthetic of your profile reflects your brand.
As well as Instagram being a highly visited platform for information, it's also a highly engaging channel with the highest interaction rate across all social media networks - users under 25 years old also spend more than 32 minutes a day on the platform. That's an immersive experience!
Considerations:
Do you have a signature brand colour?
How do you want your page to make people feel? Your content should align with this (i.e. aspirational, comedic, light-hearted content)
Is the feel of your profile consistent?
What about the photos your brand is tagged in – are they a positive reflection?
Does your Instagram bio sum you up in a nutshell…it should
The most successful brands on Instagram post an average of 4.9 times per week
Are you utilising stories and highlights? Stories are a great extension of your brand and generate high engagement. Highlights are akin to the ‘category’ pages of your website – for example, if you’re a beauty blogger you may have an ‘about me’, ‘recent posts’ or ‘what I’m loving’ page, so focus your highlights around this too.
