Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what has sparked the interest of others in the beauty industry.
From Australia's most loved retailers and the Best In Beauty Awards winners to a first for Go-To and an exciting brand launch – there's a lot to catch up on from last month.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for November*.
Top five news stories:
1. Australia's most loved retailers named
2. Go-To launches makeup collection
3. Clé de Peau Beauté launches in Australia
4. beautyheaven crowns Best In Beauty Awards winners
5. Editorial update at marie claire Australia
Top 10 most searched for brands:
1. Clé de Peau
2. Aveda
3. IT Cosmetics
4. Nutrimetics
5. Ultraceuticals
6. Shark Beauty
7. Laneige
8. Ella Baché
9 Estée Lauder
10. Kerasilk
Top 10 non-branded search terms:
1. Sunscreen
2. Peel
3. Foundation
4. Facial roller
5. Gel effect nail polish
6. Air drying hair tool
7. Shampoo
8. Clay moisturiser
9. Mascara
10. Body sunscreen
Top industry search terms:
1. Cosmopolitan Australia
2. Esquire Australia
3. Amy Clark
4. Cruz Communications
5. Janine Donovan
6. Kelly McCarren
7. Sarah Tarca
8. Alexandra Harris
9. MAXMEDIALAB
10. McPherson's
*SOURCE: GOOGLE ANALYTICS November 1 - 30, 2025
Header image credit: Getty
