Cosmoprof North America (CPNA) is one of the largest B2B beauty conferences in the Northern Hemisphere. The three-day event is a chance for members of the industry to come together and discover emerging trends, new technologies and the latest wave-making brands.
2019 marked the 17th edition of the event held annually at the Mandalay Bay Convention Center in Las Vegas. This year, saw a record 40,000 attendees - a three per cent increase on last year - and 1,435 exhibitors from 43 countries across the world.
With so much to discover, it's hard to narrow down key takeaways from the event. But various media outlets have done their best to uncover the most notable brands among exhibitors at CPNA. According to numerous sources, here are the three brands you should keep on your radar.
The boundaries between beauty and lifestyle are becoming increasingly more blurred and Yope is a prime example of this, according to WWD. Already stocked in a dozen Anthropologie stores across America, the Polish brand consists of plant-based personal care and cleaning products such as hand soaps, bathroom cleaners and hair care. Formulas contain 90 per cent natural ingredients with scents like verbena and fig tree.
Another Polish brand (could this be the start of the P-Beauty movement?), D’Alchemy is being lauded for its waterless formulations, says BeautyMatter. Instead, the brand utilises plant hydrosols derived from completely sustainable sources. The products are vegan and come in minimalist, modern packaging, a contrast to the brands source of inspiration: medieval alchemy.
Rael cleverly makes products for both periods and skin concerns, targeted at different phases of a menstrual cycle. Natural and organic, products include organic cotton pads and liners, along with sheet masks infused with botanical ingredients. Rael recently signed a distribution deal with Target in the US for its tampons and pads.
This New Zealand-based brand appears to be the North Face of the skincare industry: "...a line of beauty born from the wild abundance of the world’s last settled landscape." Created by Harvard-trained pathologist and dermatologist Dr. Mark Gray, it uses adaptive ingredients and cold pressed formulas to encourage us to rethink the way we care for our skin.
The approach is to treat skin as a responsive organ that adapts and evolves to the surrounding environment. Product names include Glacial Melting Cleanser, Peak Strength AM Serum-Shot and 6000x Elemental Screen SPF 30.