If you think women are the key market for ingestible skincare products, think again.
A new study from nutraceuticals company Lycored indicates that men are key consumers of ingestible skincare supplements; while women aren’t as open to the idea.
Asking 480 consumers in the UK and France about their attitudes to skincare, health, and appearance, the research found that 74 per cent of male respondents found the idea of taking a supplement for their skin “normal”, compared to 58 per cent of women.
Ultimately the findings may be due to the convenience of skin care supplements being more attractive to men; as men were also found to be less willing to spend time applying topical products than women.
37 per cent of men wanted to spend less time on their skin care routine, while only 28 per cent of women said the same.
Lycored head of global brand and marketing, health, Zev Ziegler, said of the findings: “Men have long been growing in importance as consumers of skin care, and our research shows this applies to ingestible products just as much as topical.
“The potential of the male beauty from within market is huge.”
