Instagram reach and impressions are at an all-time low due to algorithm changes and the recent “shadowban”, which have significantly affected brand and influencer marketing. It’s now more important than ever to put careful consideration into the time of day posts are uploaded.
Later.com, the number one marketing platform for Instagram and Facebook, has released the best time to post on Instagram for optimum engagement.
The scheduling platform analysed 12 million posts, across multiple time zones around the world from accounts ranging from 100 to 1 million+ followers. Later confirmed the overall best time to post on Instagram is between 9am-11am EST.
The best times differ depending on the day
Here are the top three global best times to post on Instagram for each day of the week, represented in Eastern Standard Time:
Monday: 6am, 10am, and 10pm EST
Tuesday: 2am, 4am, and 9am EST
Wednesday: 7am, 8am and 11pm EST
Thursday: 9am, 12pm, and 7pm EST
Friday: 5am, 1pm, and 3pm EST
Saturday: 11am, 7pm, and 8pm EST
Sunday: 7am, 8am, and 4pm EST
But, this should only be used a guide
The above trends might not necessarily be the best time to post on Instagram for your brand. Every Instagram account has a unique audience, with followers located in different time zones, so it’s important to find your personalised best time to post on Instagram.
