AFW 2025 backstage report: Alix Higgins

Alix Higgins x Shark Beauty backstage report – May 14th, 2025

The look:

"The main inspiration for the hair look came directly from Alix’s new collection — the garments, the prints, and especially the accessories," shared Shark Beauty hair director, Daniel Jianing Liu.

"We wanted to bring that same free-spirited energy into the hair by creating something intentionally dishevelled, with more texture and undone movement."

"The Shark Beauty SpeedStyle was the perfect tool to help us achieve that lived-in look quickly and effortlessly — adding volume, enhancing natural texture, and keeping the hair light and full of personality for the runway."

Key products:

Shark Beauty SpeedStyle RapidGloss Finisher & High-Velocity Dryer.

Get the look:

- Start by applying hair oil for hydration and moisture.

- Apply texture spray, then blow dry using the Shark Beauty SpeedStyle with the concentrator attachment to smooth the hair.

- Add waves, focusing on the front and back sections with a tapping method.

- Once the base texture is done, lightly tease the curled sections to add volume.

- Gently pull the hair back into a ponytail using a thin brush.

- Apply a small amount of dry texturising spray, then use your hands (not a brush) to create a dishevelled, undone texture. Pull out baby hairs for softness.

- Twist the top half of the ponytail into a French roll and secure with French pins, leaving the bottom half loose.

- Use the Shark Beauty SpeedStyle with the Express Touch-Up Brush attachment to add more waves to the loose ponytail.

- Make sure all pins are secure.

- Finish with extra dry texturising spray if needed — the final look should be matte, dry, and messy.

Image credit: Supplied