Rosie Huntington-Whiteley's new role in beauty

Rosie Huntington-Whiteley has a new role in beauty, officially being named as Gisou’s global brand ambassador.

Renowned for her timeless beauty and refined style, the model's influence aligns perfectly with Gisou’s ethos of innovation, authenticity, and community-driven storytelling.

"I'm delighted to join the Gisou hive. Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit," said Huntington-Whiteley

"I've long admired Gisou's commitment to quality, heritage, and innovation. This campaign celebrates the idea that hair is your best accessory – deeply personal and a true reflection of your identity. I'm excited to share that message."

Alongside the appointment, Gisou has launched its newest styling innovation: the Honey Milk 5-in-1 Styling Cream – an all-in-one essential for soft, glossy styles that bounce back.

Clinically proven to deliver up to three days of style memory, heat protection up to 230°C, and frizz control, it’s powered by Gisou’s signature Mirsalehi Honey, hydrolysed milk protein, and hyaluronic acid.

"Welcoming Rosie into the Gisou hive feels incredibly special," said brand founder, Negin Mirsalehi.

"She's a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world."

"I'm so excited for everyone to see what we've created together – it's a true celebration of style, confidence, and of course, great hair."

Gisou’s Honey Milk 5-in-1 Styling Cream $50 (150mL) will be available exclusively at MECCA from August 26th, 2025.

Image credit: Supplied/@gisou