Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what has sparked the interest of others in the beauty industry.
From influencer turned investor news, editor favourites, events, and the hottest beauty awards – there's a lot to catch up on from last month.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for September*.
Top five news stories:
1. Indy Clinton signs Bouf Haircare equity deal
2. The most powerful beauty brands of 2025
4. The beauty products our editor has been loving
5. beautyheaven's Best In Beauty Awards nominations now open
Top branded search terms:
1. KMS
2. Dior Beauty
3. Jurlique
4. Revlon
5. DYSON
6. Haus Labs by Lady Gaga
7. Giorgio Armani
8. COVERGIRL
9. Glossier
10. John Frieda
Top non-branded search terms:
1. Bronzer
2. Perfume
3. Brown laminator
4. BB cream
5. Blush
6. Foundation
7. Curl
8. Eye cream
9. Lip tint
10. SPF
Top industry search terms:
1. Romano Beck
2. MAXMEDIALAB
3. Anna Lahey
4. Montanna Picthall
5. FORWARD Agency
6. GRAZIA magazine
7. Rebecca Caratti
8. Woman's Day magazine
9. beautyheaven
10. Emily Taylor
*SOURCE: GOOGLE ANALYTICS September 1 - 30, 2025
Header image credit: Getty
