Bouf Haircare took over The Barbershop Bar on York St, Sydney CBD to celebrate its latest milestone – the announcement of the brand's newest ambassador, Jack Steele.
Steele greeted guests and thanked them for their attendance and spoke to his partnership, including the bespoke tee he was wearing with 100% of profits going to a men's mental health charity. The shirt is on sale from October 31st, via bouf.com.
As guests arrived they received their own hair analysis inside the Barber Hood by Bouf's chief scientist.
There was flowing Bouf-inspired cocktails including a Boufgroni and a Steele Estate, alongside Jack providing Better Beer for those who wanted something different. Canapes including a deep fried potato and pea and potato gnocchi garlic ravioli and a DJ set to keep the vibes high.
Attendees immersed themselves by getting their own personalised Tattoo from Fine Line Tattoos Melbourne.
Everyone left with a Bouf gift bag including the entire range, the stand out being the Bouf Flouf Factor Growth™ Tonic which sells every two minutes.
Guests included: Jack Steele, Matt Ford from The Inspired Unemployed, TikTok star Bill Barker, TV star Dom Littrich, brand ambassador Indy Clinton and husband Ben Azar, former Love Island star Tommy Armour, and Bondi lifeguard Trent Maxwell.
Bouf Haircare is available to shop here.
Image credit: Supplied
