Is there anything better than getting a compliment on your perfume?
If there’s one thing fragrance lovers agree on, it’s that nothing beats an unexpected compliment. Whether it’s a passing remark on the commute or a friend leaning in to ask what you’re wearing, those moments tend to linger.
With that in mind, Myer wanted to uncover which perfumes are being complimented most in Australia. They analysed more than 23,500 Myer perfume review comments from 2012 to 2025, scanning for compliment-driven language from “complimented,” “head turner” and “friends commented” to uncover the perfumes that attract the highest share of compliment mentions.
Mentions of compliments in reviews have tripled since 2019, highlighting a growing trend of Australians choosing fragrances that leave a memorable impression.
Perfume pages also ranked among Myer’s top ten most visited gifting URLs last Christmas, showing why these scents are a standout choice for gifting.
Find out the report's key findings below...
Top five most complimented perfume products:
- DIOR Sauvage Eau de Parfum – 353 positive reviews ($165/60mL from Myer)
- Jean Paul Gaultier Le Male Le Parfum – 265 positive reviews ($145/75mL from Myer)
- Jean Paul Gaultier Le Male Elixir – 240 positive reviews ($160/75mL from Myer)
- DIOR Sauvage Eau de Toilette – 225 positive reviews ($140/60mL from Myer)
- Jean Paul Gaultier So Scandal Eau de Parfum – 224 positive reviews ($185/50mL from Myer)
Top five compliment-getting perfume brands:
- DIOR – 2,415 reviews
- Jean Paul Gaultier – 1,719 reviews
- Yves Saint Laurent – 1,660 reviews
- Giorgio Armani – 1,620 reviews
- Rabanne – 1,288 reviews
Trends:
- Compliment mentions have surged from 1,142 in 2019 to 7,614 in 2024.
- Rising brands include Rabanne, Versace, Carolina Herrera, and Lancôme.
- Prestige favourites like Tom Ford, Creed, and Jo Malone London remain top choices for luxury appeal.
Myer fragrance merchandise planner, Sasha Likar said the research shows just how deeply compliments influence fragrance choices.
"Fragrance is an emotional purchase; it’s about confidence, attraction, and self-expression," said Likar.
"What really stands out from the data is that compliments are a huge part of how people evaluate their signature scent – the moments when friends ask, ‘What are you wearing?’ are what make a perfume truly memorable and desirable."
"This is why they’re such a perfect gift: giving a scent that turns heads and sparks conversation shows thoughtfulness and leaves a lasting impression."
You can view and shop Myer’s perfume range, here.
Methodology:
Data from Myer’s BazaarVoice fragrance reviews was analysed across a 13-year period (2012–2025), totalling 23,838 reviews. Reviews were then cross-checked by sentiment, as only positive reviews were included in the analysis – a total of 23,500 fragrance reviews.
Header image credit: Jean Paul Gaultier/Dior/Jo Malone London
