Following its recent direct-to-consumer expansion into Australia and New Zealand, Hourglass Cosmetics is excited to announce the brand is hosting its first-ever Australian consumer experience in Sydney.
Conceived as a physical expression of the brand’s design-led philosophy, the immersive pop-up event will invite guests into the world of Hourglass through sculptural interiors, elevated artistry stations, and curated moments of discovery.
Visitors will experience personalised complexion consultations and precision shade matching, alongside artistry-led moments designed to demonstrate the brand’s approach to modern, luminous skin.
Limited product drops and early-access launches will be available throughout the week, reinforcing the pop-up as a destination for beauty enthusiasts and collectors alike.
Guests will be able to explore Hourglass innovations including:
- Veil Hydrating Skin Tint – a lightweight skin tint that provides all-day hydration.
- Illusion Luminous Glow Foundation SPF 30 – the only SPF 30 foundation to visibly lift skin in 14 days.
- Vanish Airbrush Concealer – with one sold every 6 seconds.
- Phantom Volumizing Glossy Balm – 3-in-1 formula hydrates, plumps and, delivers a high-shine finish.
- Unlocked Instant Extensions Mascara – instant length, lift, and all-day definition.
- Ambient Lighting Palettes – award-winning finishing powders for radiant, multidimensional skin.
Hourglass will also introduce the Ambient Lighting Edit: Charms experience to Australia for the very first time. This limited-edition, fine-jewellery–inspired experience allows clients to design their own personalised palette adorned with collectible charms.
During launch week, Sydney will become only the third location globally to offer Charms – an experience previously exclusive to the Hourglass Global Flagship in New York City and Hourglass counter at Selfridges London.
Not based in Sydney? Hourglass hasn't forgotten about you!
Hourglass is offering complimentary standard shipping across Australia and New Zealand via hourglasscosmetics.com.au for the first month, with no minimum spend required. Customers will also receive a one-time 10% welcome discount when signing up online.
Through mid-March, clients shopping online will also receive a complimentary Hourglass mirror with purchases of $150 AUD / $180 NZD or more, and a deluxe sample with orders of $120 AUD / $150 NZD. These launch incentives are designed to reward early adopters and introduce new customers to the full breadth of the Hourglass portfolio.
The immersive Hourglass pop-up event will be held at at 14 Martin Place in Sydney from February 26th to March 1st, 2026.
You can shop Hourglass direct here and via Sephora Australia from February 26th here.
Image credit: Supplied/Hourglass Cosmetics
