Neutrogena celebrated the launch of its new Collagen Bank range by hosting the first Skinvestment Clinic in collaboration with money hacks and beauty duo, Two Broke Chicks and dermatologist, Dr. Shreya Andric.
The Skinvestment Clinic, a live podcast event reframing skincare and collagen the same way we think about money, revealed that 98% of Australian women are making daily choices that could be ageing their skin.
While women want to protect their skin for the long term, Neutrogena found that day to day habits are impacting collagen levels, and Australian women may not be aware of all of the factors that may be contributing to collagen loss.
The delay, react and regret cycle
There’s a clear intention-action gap when it comes to skincare. While a third of women say they want to protect their skin for the long term, 88% admit they skip or shorten their skincare routine, citing late nights (47%), busy mornings (37%), and stress (32%) as the top three reasons for de-prioritising their routine.
Women in Australia also experience a pattern of delay, react and regret:
- 35% say they put off starting a skincare routine
- 54% react with immediacy when they see a skincare issue
- While 47% wish they’d started taking care of their skin sooner
The hidden habits draining skin’s collagen
Collagen is vital for plump, healthy looking skin and surprisingly, starting in your 20's you lose up to 1% of collagen each year. Common lifestyle habits may be quietly contributing to skin’s collagen depletion, and women may not realise the cumulative impact.
98% of women report engaging in three or more collagen‑depleting behaviours each week, with late-night phone usage (60%), eating sugary treats (43%) and a lack of adequate sleep (41%) topping the charts. Yet, only 2% correctly identified all of the collagen-related habits tested, suggesting many Australians are unsure which everyday behaviours may be impacting their skin.
Skin habits mirror money habits
The research shows skincare behaviours closely mirror money behaviours. Across both finance and skincare, women commonly report:
The Collagen Bank range
To help Aussie women invest in their skin, Neutrogena has released the new Collagen Bank range, powered by micro-peptide technology:
- Neutrogena Collagen Bank Moisturizer helps strengthen the collagen you have for visibly plump and glowing skin. With patented micro-peptide technology that penetrates more than 10 surface layers deep to support collagen for firmer, youthful skin. This anti-aging face cream with bakuchiol, a plant-based retinol alternative, is clinically proven to improve early visible signs of collagen decline.
- Neutrogena Collagen Bank Reviving Eye Gel Cream strengthens the collagen you have, while visibly improving dark circles, under eye puffiness, fine lines, elasticity, and texture. This luxurious, silky eye gel cream is formulated with niacinamide to help improve skin tone and radiance, and a Patented Micro-Peptide Technology, which is 2X smaller than leading anti-aging peptides for optimised delivery to support skin's natural collagen.
You can shop the Neutrogena Collagen Bank Moisturizer ($45/59mL from Woolworths) and Collagen Bank Reviving Eye Gel Cream $45/14g from Woolworths.
You can find the Neutrogena product range and download hi-res imagery for editorial inclusions, here.
Image credit: Supplied
