Maybelline New York hosted 12 creators from Australia and New Zealand in Queenstown to celebrate the launch of its newest mascara, Sky Tubes.
Including Annalise Dalins, Olivia Mathers, and Adelle Petropoulos – the three-day alpine experience saw guests helicopter into the NZ Alps, snow tube down a mountain, experience Shotover Jet and put the new tubing mascara through its paces against the elements.
Upon arrival, attendees were welcomed to the newly renovated Coronet Ridge Resort, followed by an exclusive private dining experience at Noa by the Lake, overlooking Lake Hayes and curated by New Zealand-born chef, Jonno Rogers.
Day two took guests on a Sky High Expedition, helicoptering to the private mountain range of Minaret Station for their first Sky Tubes test challenge. The group tested the Sky Tubes Mascara against alpine conditions with snow tubing at the mountain summit, warmed by fireside hot chocolates and s'mores, before a bespoke lunch experience at Minaret Station Alpine Lodge.
Day three pushed Sky Tubes to its ultimate test, with the group taking on Queenstown's elements aboard the Shotover Jet.
The Sky Tubes Tubing Mascara is designed to wrap each lash in lightweight, flexible tubes, providing up to 24-hours of comfortable wear. Rainproof and sweat-resistant to last all day, the smudge-proof formulation delivers extension-like length that removes in one wipe of warm water, without flaking or transferring.
The launch follows Maybelline New York's ongoing commitment to creating elevated real-world experiences that put their products to the ultimate test.
You can shop Maybelline New York Sky Tubes Tubing Mascara ($28.99) via Chemist Warehouse and Priceline.
You can find the Maybelline New York product range and download hi-res images for editorial inclusions, here.
Image credit: Supplied
