Swisse Wellness is proud to announce it has been recognised as Australia’s Most Trusted Vitamin & Supplement Brand for 2025 for a second consecutive year.
Australian consumers judged the highly competitive ‘Vitamins & Supplements’ category as part of the Reader's Digest Trusted Brands Australia Awards and once again, Swisse emerged as the people’s choice.
This prestigious honour comes as over 4,000 Australian consumers voted for the brands they believe in most across 67 product categories. In 2024, Swisse made headlines for reclaiming the top spot for the first time in a decade. Now, with this back-to-back win, the brand has cemented its place as the country’s go-to choice in health and wellness.
"To be named the most trusted brand by Australians once again this year is something we’re incredibly proud of," said Swisse Wellness associate director – communications, Stephanie Taylor.
"Swisse’s commitment to building and maintaining consumer trust underpins everything we do, and this prestigious award reflects the heart of what we strive for; to deliver premium science-backed products that support Australians to live their happiest and healthiest lives."
Founded in Melbourne over 55 years ago, Swisse began in a small Collingwood bakery and has grown into a global wellness powerhouse with a reputation for innovation, integrity and high-quality formulations. From supplements to skincare, Swisse’s focus has always been on combining nature and science to support wellbeing and general health.
This continued consumer trust comes at a time when Australians are more discerning than ever, seeking transparency, quality, and efficacy in the products they choose. With this latest win, Swisse reinforces its role not only as a trusted brand, but as a category leader shaping the future of health and wellbeing.
Swisse is part of global health and wellness company H&H Group, with team members in 16 countries. Despite its growth, the brand remains proudly Australian at heart and proof that homegrown health brands can lead the way on the global stage.
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