Australia's most popular influencers and beauty brands revealed

Social media has become so much more than just an outlet to catch up with friends and family or share your latest pics. It can also be great for learning about many different things, including one particularly popular topic – skincare and beauty.

Today, influencers are not only sharing their favourite products, but they are also providing handy tips, information about their skincare routines and creating a safe space for beauty positivity while offering honest insights into certain skin conditions such as acne and rosacea, to name a few.

In fact, many beauty influencers have achieved tremendous success and recognition, gaining millions of followers and earning potential across some of the world’s most popular social media platforms.

Below, we take a look at the Aussie content creators and beauty brands with the largest followings across TikTok and Instagram, according to LOOKFANTASTIC’s Skinfluencer Index.

Australia’s most popular beauty influencers

1. Stefania Ferrario
Combined followers: 1,481,629

2. Natalie Roser
Combined followers: 1,362,713

3. Jade Marie
Combined followers: 1,321,621

4. AJ Clementine 
Combined followers: 1,199,596

5. Brookelle McKenzie 
Combined followers: 955,956

6. Rebecca Judd
Combined followers: 822,223

7. Zoe Foster Blake
Combined followers: 779,542

8. Jules Robinson
Combined followers: 730,104

9. Brittney Lee Saunders
Combined followers: 727,652

10. Lizzie Sobinoff
Combined followers: 444,631

The Index also revealed Australia’s most popular skincare brands:

To find out the world’s most popular beauty influencers, skinfluencers and skincare brands, click here.