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Introducing an Australian first in skincare
In an Australian first, a Tasmanian farm has launched a home compostable, luxury sheep milk skincare range.
Introducing, Ewe Care – a range of day and night creams that are designed to nourish the skin, combat acne, reduce fine lines and wrinkles, restore moisture and soothe atopic skin conditions.
The brand harvests the untapped beauty benefits of Awassi sheep milk – an ingredient naturally rich in vitamins A, B, C, D and E, and a host of minerals, proteins, essential fatty acids and exfoliating AHAs.
Housed in refillable and handcrafted ceramic vessels, the creams also combine a number of botanicals exclusive to the Tasmanian region, including Cape Grim Water, Fucoidan Kelp Extract, Coastal Tea Tree Oil and Tasmanian Mountain Pepperberry.
You can find the Ewe Care range, here.
For media enquiries, please reach out to Scott Broome at: scott@blacksixteen.com.au.
New research reveals what a modern day gentleman is
New consumer research commissioned by market leading men’s grooming brand CREMO has investigated the nation's beliefs and interpretation of what a modern day gentleman is.
The findings revealed 9 in 10 (94%) Aussies believe the definition of a gentleman has evolved – with over half of Australians (52.2%) agreeing that changing gender roles is the number one reason for the shift.
Australians have had their say, with the research uncovering that only 3% believe all Aussie men shape up to be a gentleman. The study also goes on to detail the redefined face of the modern-day gent.
The research found the top qualities required for a man to achieve the higher status in 2022 were respect (75%) and honesty (69%). Surprisingly these were deemed to be more important than traditional qualities such as hard working (54.4%) and chivalrous (34.8%).
According to the thousands of Australians surveyed, 63% also agree that a modern gentleman should regularly dedicate time to grooming their hair, face and beard.
To sum it up, below are some key findings.
You can find the CREMO range here.
For media enquiries, please reach out to Stephanie Alcevski and Katie Sverchek at We Are Different PR: STEPHANIE.A@WEAREDIFFERENTPR.COM.AU and KATIE.S@WEAREDIFFERENTPR.COM.AU.
Naked Sundays launches new range to 80K waitlist
Naked Sundays has launched its highly anticipated new range, to a whopping waitlist of 80,000 people.
The Naked Sundays SPF50 Glow Balms is a world-first innovation to help you layer and top up SPF all day long, and on-the-go.
The 100% mineral SPF formulation is suitable for lips, cheeks and eyes, and is fragrance-free, vegan and cruelty-free, and Australian made.
"Traditional sunscreens are not allowed to be applied near the eye area, so I really want to create something that would be natural and sheer enough to be able to go near the eye area," shared Naked Sundays founder, Samantha Brett.
"The Glow Balms can be used as an eye shadow base to add sun protection, or can be applied over the top of makeup too as they are extremely sheer."
"Our community (which comprises of over half a million people) are very savvy when it comes to SPF so we really wanted to create something innovative and easy to use, that would work well with their makeup or for no makeup, makeup days," she said.
Glow Balms are available in three shades: Espresso Martini (contour cheeks and enhance eyes), Rose (rosy tint for cheeks and lips), and Champagne (shimmering highlighter for cheeks and eyes).
For media enquiries, imagery or commentary, reach out to Jessy Marshall at Hive HQ: jessy@publicityhive.com.
Ciate London's positive sustainability changes
Ciaté London is excited to announce it has partnered with leading climate action and environmental organisation, Ecologi.
B Corp certified, Ecologi is a market leader having funded the planting of over 25 million trees and offset nearly 950,000 tonnes of CO2e globally
This fantastic partnership will ensure Ciaté is now a certified Climate Positive Workforce status by compensating the entire carbon footprint of every member of the workforce, which includes home living, personal travel and food.
As well as helping to fund climate projects such as the Wind Power Project in Thailand, Ciaté has already reduced 90 tonnes of CO2e – which is the equivalent of 69 long haul flights and planted over 1,200 trees and counting.
The partnership also extends to Brand Agency Ldn – the home of global beauty brands Lottie London, Skin Proud and of course, Ciaté London.
"At Brand Agency Ldn we are continuously looking for ways to improve our environmental footprint across all aspects of the business, from adjusting our supply chain and manufacturing process to sourcing sustainable packaging and component alternatives," said Brand Agency Ldn founder and CEO, Charlotte Knight.
"We are so proud to be partnering with Ecologi to be part of a collective action to support the climate crisis through climate contribution. Through our partnership it allows us to ensure that the carbon footprint output of our workforce is compensated in our journey."
"At Brand Agency Ldn it’s important that we take action on climate crisis and continue our journey and share this with our workforce, partners and customers with a continued focus on sustainability and social causes," said Knight.
MECCA extends its resort offering
MECCA Brands has opened its second resort concept store in Victoria’s coastal town of Sorrento on the iconic Mornington Peninsula.
The opening of MECCA Sorrento follows the success of the MECCA Noosa resort store, which opened in April earlier this year.
Driving the future of beauty and experiential retailing, the 307-square-metre destination will be the region’s first MECCA store located on Ocean Beach Rd and will be filled to the brim with the best in global beauty.
Featuring over 80 of MECCA’s blockbuster beauty brands, makeup lovers can pick up cult-classics from NARS, Hourglass, Urban Decay and Laura Mercier; skincare fanatics on the hunt for the latest glow-givers can discover a compelling line-up from Drunk Elephant, Tatcha, Summer Fridays and Glow Recipe and a spectacular fragrance offering with the most sought-after scents from global perfumeries including Byredo, Diptyque and Maison Francis Kurkdjian.
Extending the retail experience beyond product, customers will have access to a dedicated perfumeria, two private skin suites, and eight dedicated service chairs, offering a range of different services from facials to makeup applications and fragrance consultations.
"It brings us so much joy to see the delight our customers have had with our Noosa store. This was our first attempt at launching something completely different and new, and it exceeded all expectations," said MECCA’s chief new concepts and services officer, Maria Tsaousis.
"We are so excited to bring this same vision to Sorrento, which is undoubtedly Victoria’s most popular coastal town filled with social moments and celebrations all year round."
"We want MECCA Sorrento to be the ultimate beauty destination for customers to grab their favourite product on the go, find the perfect gift for a loved one and get party-ready with our exclusive bespoke services," said Tsaousis.
The opening of MECCA’s new Sorrento location will be the retailer’s 108th in Australia and New Zealand. MECCA Sorrento is now open and is located at 57-59 Ocean Beach Road, Sorrento, VIC 3943.
The latest skincare product Hailey Bieber is loving
Hailey Bieber is the latest celebrity to join the ever growing base of Weleda Skin Food fans. In her latest TikTok, already seen by 4.2 million people, Hailey is seen applying Skin Food onto ‘dry spots’ for an extra glassy sheen in her final skin prep routine.
“I’ve had a lot of makeup artists use this on me, I love it,” she said. “The Weleda Skin Food, I use like the tiniest bit. I feel like it does the trick that I am wanting of just adding a little bit more hydration and sheen in the areas where I want it.”
One Skin Food product is sold every five seconds around the world and TikTok followers predict with Hailey's endorsement the product could sell out.
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Jurlique announces 14th retail store opening in Australia
On October 31, Jurlique proudly introduced its 14th retail store located in luxury shopping precinct, the Queen Victoria Building, now affectionately known as the QVB in the heart of Sydney's CBD.
The ‘Jurlique Garden of Discoveries’ concept store has been designed to honour Jurlique’s intrinsic values, including its biodynamic farming methods and commitment to sustainable practices. Inspired by the elements, the in-store colour palette representing the earth, the sun, water, and botanicals, perfectly accents the nurturing design to enliven the customer journey.
Visitors will discover Jurlique’s connection to nature through unique sensorial experiences and will have the chance to interact with Jurlique’s complete face and body range, including exclusive and limited-edition gift sets, and will be given the opportunity to discover how to create holistic and sensory beauty rituals that awaken skin, mind and body through bespoke treatments. With a Jurlique Spa treatment room on site, Jurlique’s expert Beauty Therapist’s work with guests to ensure each experience is curated to the individual’s needs.
In partnership with global recycling pioneers TerraCycle, customers are encouraged to recycle their empty Jurlique products to their stores.
The ‘Jurlique Garden of Discoveries’ is a celebration of the healing powers of nature, showcasing high performing, natural skin care- from seed to skin, from the Jurlique Farm to you.
ghd brings Good Hair Days to your local shopping centre
To showcase the much-anticipated launch of ghd’s Grand-Luxe limited edition collection, ghd has created its first Australian pop-up styling bar to offer consumers the chance to receive a complimentary hair styling session and experience the tools for themselves.
ghd Australia and New Zealand managing director, Ludovic Dellazzeri, said: “We are very excited to bring our first ghd pop-up styling bar to Australia to celebrate the launch of the Limited Edition Grand-Luxe collection with our customers so they can be some of the first to revel in the tools!”
This November, ghd’s top stylists will be at Chadstone Shopping Centre (November 7 to 13) and Westfield Bondi Junction (November 21 to 27) providing complimentary 40 minute dry hair styling appointments.
Customers can choose from one of the three luxe looks guaranteed to turn heads - Hollywood Luxe, Sleek and Straight or Beachy Wave. Whether it’s getting ready for a glitzy night out or spoiling yourself this holiday season, there’s something for everyone to love.
Customers can book in their free dry hair styling appointment HERE, enabling them to be in with a chance to win exclusive giveaways, meet some of their favourite brand ambassadors and creators, and take advantage of the ghd photobooth to add a pop of glitter to their ‘gram. Limited walk-in appointments will also be available at both locations.
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CREMO has arrived in Australia
Men’s grooming company, CREMO has finally arrived in Australia.
CREMO brings high-performance ingredients, and elevated scents to deliver an astonishingly superior barber grade experience to Aussies at home.
Launching in Australia with a complete and extensive line of men’s beard, hair styling, body wash, shave prep and skin care products, it is the first time the products will be available locally.
The full range of 21 grooming products are now exclusively available online through its Australian Amazon Storefront.
For media enquiries, please reach out to Stephanie Alcevski and Katie Sverchek at We Are Different PR: STEPHANIE.A@WEAREDIFFERENTPR.COM.AU and KATIE.S@WEAREDIFFERENTPR.COM.AU.
MECCA unveils the re-opening of its Double Bay store
Architecturally designed and brimming with the best in global beauty brands, MECCA is excited to unveil the re-opening of its Double Bay store.
Driving the future of beauty and experiential retailing, the 160 square metre destination offers some of the world’s most luxurious and coveted beauty finds, providing the local customer with the first opportunity to see, touch and feel the products that they already know and love in-store, engage with the knowledgeable team members and experience the MECCA magic.
Extending the retail experience beyond product, MECCA Double Bay has an all-new dedicated perfumeria with an impressive line-up of cult fragrance favourites including Le Labo, Diptyque, Maison Francis Kurkdijian and Byredo.
In addition to the fragrance offering, customers now have access to six dedicated makeup service chairs, as well as a skin consultation and express skin area.
The re-opening of Double Bay will be MECCA’s 107th store in Australia and New Zealand and is located at 2-22 Knox St, Double Bay NSW 2028.