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Paco Rabanne invites consumers to become the face of FAME
Paco Rabanne is celebrating the launch of its first ever stand-alone female fragrance, FAME Eau De Parfum, with a live activation at Bondi Junction Westfield that offers a once in a lifetime opportunity to be the face of FAME.
Capturing the irresistible Parisian spirit of the Rabanne woman, FAME pays tribute to a new era of femininity. The new fragrance is vegan and crafted in Grasse from sustainable ingredients, with notes of exceptionally pure jasmine, succulent mango, and an addictively sensual creamy incense.
Paco Rabanne is inviting consumers to experience the immersive live activation, that will include their very own, one-on-one photoshoot with renowned photographer, Josh Carr Hummerston.
Their image will then be superimposed on the cover of FAME and displayed on a larger than life, electronic billboard behind the activation, giving them their very own 15 seconds of FAME!
The live activation will take place on September 8 to September 11, from 10:00am to 6:00pm at Bondi Junction Westfield.
Garnier announces exciting partnership
As part of leading sustainable beauty brand Garnier's ongoing commitment to reducing its environmental impact, the brand is excited to announce it has partnered with Take 3 for the Sea again to help fight the impacts of plastic pollution worldwide.
For every Garnier product purchased at Woolworths nationwide from September 1 to 30, Garnier will support the removal of three pieces of plastic or litter from Australian oceans.
The 'Buy One, Remove Three' initiative will see up to 600,000 pieces of plastic removed by October 2023.
The renewed partnership between Garnier and Take 3 for the Sea is an important step in the nonprofit's goal of removing 50 million pieces of rubbish from the environment by 2025.
Today, 65% of ingredients in Garnier’s formulas are plant-based, mineral abundant or ingredients from a circular process. By 2030, Garnier has committed to making this 95%.
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Dermalogica welcomes new PR and communications manager
Sonia Chiarelli has been appointed Dermalogica's new PR and communications manager.
She was previously at LUSH Australia.
Please add Sonia to your contact lists for all things skin, or for specific requests for product recommendations, imagery, and expert commentary.
You can reach her at: Sonia.Chiarelli@dermalogica.com.
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Advanced Cosmeceuticals honoured to receive mesoestetic® award
mesoestetic, leader in medical cosmetics and aesthetic medicine, recently held a worldwide distributors conference in Barcelona, the first of its kind in ten years. More than 100 people from 55 countries, all representing mesoestetic’s global partners were invited to enjoy a three-day conference of work, culture and adventure.
Attendees were presented with plans of the amazing new mesoestetic premises, where they reviewed the brand refresh, learnt about exciting new upcoming launches, shared territory trends, success stories and challenges, providing a great platform for the international exchange of ideas.
The award ceremony, held at the lavish Palau de la Música, was an opportunity for mesoestetic to recognise select distributors for their achievements, one of which was Advanced Cosmeceuticals.
Advanced Cosmeceuticals proudly received the award for “best brand presence in social media”, out of the top four front runners at the conference.
“We feel incredibly honoured to have been selected for the ‘best brand presence in social media’ award among the mesoestetic global partners,” said Advanced Cosmeceuticals managing director, Catherine Biedermann. “It’s wonderful to see brand manager, Hayley Adams, receive this accolade for her commitment and dedication to the brand and for her genuine love of mesoestetic.”
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Prada releases film campaign in collaboration with Emma Watson
Prada is excited to announce that actor, activist and UN Women Goodwill Ambassador, Emma Watson, will front the new Prada Paradoxe, launching worldwide from August 22nd. Watson, in her first collaboration with the brand, makes her directorial debut for the creation of the fragrance’s film short and is captured by photographer Harley Weir for the print campaign.
With razor-sharp intelligence, dynamic elegance and an authentic multi-dimensionality, Watson is the embodiment of Prada Paradoxe, rewriting the codes of femininity on a perpetual self-evolution that is never the same, yet always genuine to her.
Deeply connected to an engaged generation vocal about change and empowerment, Watson is a woman impossible to frame, wielding her influence in a way that inspires and motivates audiences of all ages and genders: the embodiment of the disruptive, encompassing spirit of Prada Paradoxe.
“Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions,” Watson said. “It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.”
Prada Paradoxe retails for $108 / 30mL, $179 / 50mL, and $260 / 90mL, and will be shoppable in Australia on October 16 2022 at Myer, David Jones and in Prada Boutiques.
MECCA's Biggest NZ Brand Launch to Date
Tuesday August 23rd, 2022 marks MECCA’s biggest New Zealand brand launch to date – Emma Lewisham.
The scientifically proven range of natural skincare is launching exclusively at all New Zealand stores and online only in Australia, before moving into Australian stores from January 2023.
A true pioneer in the circular beauty industry, the entire range is refillable and 100% recyclable through the Emma Lewisham Beauty Circle, with drop-off Beauty Circle points now available across all MECCA New Zealand stores for customers.
In September 2021, Emma Lewisham was named the world’s first certified carbon positive beauty brand under Toitū Envirocare’s Climate Positive Certification. The brand’s industry leading sustainability achievement garnered a personal endorsement from ethologist and environmentalist, Dr Jane Goodall.
Emma Lewisham achieved B Corp status in February 2022, as one of just two B Corp cosmetic brands in New Zealand.
"We’re proud to be MECCA’s largest New Zealand brand launch in the company’s history," said founder, Emma Lewisham.
"Since our brand’s inception, we’ve set out to create a new vision of beauty. Our launch across Australasia’s premier beauty destination is a milestone for Emma Lewisham, the brand, and me personally."
"Emma Lewisham and MECCA will push the needle forward in sustainability within the beauty industry and reach new audiences globally. We’re so thrilled to embark on this new journey with MECCA," she shared.
Introducing Astromantique – Celestial Skincare
Created by two sisters based in Sydney, Sarah and Brittany have teamed up to create a truly unique skincare line inspired by astrology and the four elements.
Astromantique’s first launch contains four body product inspired by the elements both literally and astrologically – Earth Body Elixir, Air Body Elixir, Water Body Elixir and Fire Body Elixir. Each retailing for $69.95.
"We wanted to combine our two passions – skincare and astrology and now are so excited to see our brand vision come to life with Astromantique and introduce you to our first line of premium body elixirs," said Sarah.
"We’ve created an all-natural, luxurious Body Elixir for all of the four elements, each with their own delicious signature scent and infused with ingredients derived from the respective elements, including marine collagen and volcanic minerals."
Astromantique co-founder, Brittany is a psychic tarot reader and has noted an increased interest in the zodiac and that fascination with astrology has become much more mainstream.
"It’s encouraging to see that more people are turning to astrology to understand themselves and others. It really does help you to learn about the essence of who you are and what drives you," she said.
"Now we’ve captured each element in a body elixir to help you be even more in touch with yourself."
You can learn more about Astromantique, here.
Italy's favourite Skin Tint launches in Australia
After two years in the making and after much demand from the Espressoh community - OHMYGLOW Skin Tint is finally here.
In-line with the brand's range of no-makeup-makeup, the Skin Tint was developed around the concept of your skin looking perfectly imperfect, glowy and natural without feeling or showing that you are wearing foundation. The texture of the product itself is incredibly silky, elastic and blendable to even out your skin tone for a natural glowy finish just like you are straight off the back of a European vacation.
Enriched with active and natural ingredients designs for all day wear with a naked skin feeling, OHMYGLOW Skin Tint harnesses key factors such as the below to smooth skin whilst deeply hydrating.
Caffeine – Rich in antioxidant agents to fight against free radicals to improve skin texture and elasticity.
Vitamin C – Improves skin’s luminosity and radiance
Water Sea and Algin – With toning and anti-pollution properties, the Algin Molecule releases an energizing action creating a second skin barrier
Following the principles of its sellout ABC concealer, OHMYGLOW comes in four shades that can easily adapt to a range of skin tones and blend with your undertones.
OHMYGLOW Skin Tint is available to purchase instore and online at Sephora Australia, here.
Sundae Body encourages you to check your cherries for National Breast Cancer Month
Leading shower foam brand, Sundae Body, is delighted to confirm its partnership with the National Breast Cancer Foundation (NBCF) this October.
NBCF is Australia’s leading national body funding game-changing breast cancer research and treatments. One in seven women will be diagnosed with Breast Cancer in their lifetime. The NBCF mission is simple, to stop deaths from breast cancer and since its establishment in 1994, the five-year survival rate for breast cancer has increased from 76% to 92%.
To help continue this vital research, Sundae Body will be donating $2 from every individual order of Cherry On Top directly to The NBCF.
In addition to this, Sundae is running a campaign encouraging all consumers to ‘Check Your Cherries’ and is providing potentially lifesaving information on how to undertake a self breast check. Easy, efficient and effective conducting a breast check every month is paramount in ensuring early detection. This imperative initiative will see Sunade Body provide in-depth and detailed instructions on how to complete an at home breast check on its social media channels.
One of its best-selling flavours, Cherry On Top Foaming Body Wash, features delicious notes of pink cherry blossom, honey and peach and will give your skin the treat it deserves, leaving it feeling perfectly cherished.
innisfree announces 'inniday' celebration
innisfree Australia is excited to announce it will be celebrating inniday!
From August 18th to 21st, the brand will be offering 10%, 15% and 20% off to innisfree members in-stores (depending on membership level).
New customers can simply sign up straight away in-store to receive the 10% 'Welcome Members discount' (strictly in-store only).
You can find the innisfree Australia brand listing and hi-res images here.