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Shark FlexStyle launches in Australia
With over 12,500 Australian beauty lovers on the waitlist, Shark has just launched the Shark FlexStyle™ Air Styling & Drying System in Australia. The Shark FlexStyle™ dries your hair with no heat damage. And with just a twist, Shark FlexStyle™ transforms between a powerful, fast, hair dryer, and an ultra-versatile multi-styler so you can style your locks how you wish.
It’s lightweight and powerful and it's the ultimate answer to fast and easy styling. Tested rigorously with diverse stylists, consumers and influencers, the Shark FlexStyle™ was created by and for all hair types and skill sets, because every hair type deserves to be cared for and celebrated. Thanks to the product's blend of power and performance, consumers can dry wet hair and curl, volumize or smooth simultaneously for a quicker daily routine without any heat damage.
Hair dries fast while the FlexStyle™ maintains low heat, as it measures and regulates temperatures 1,000 times per second to ensure consistent air temperature. Rather than getting hotter as it runs, Shark minimizes heat exposure & regulates temperatures. And with four heat settings and three air flow settings you’re in control of styling to suit your hair type. Shark FlexStyle™ is compact and lightweight (just 700g) and includes 5 attachments including:
AUTO-WRAP CURLERS: Attach to the Shark FlexStyle™ styler. Wrap, curl and set automatically using Coanda Technology. At 15cm in length, the Auto-wrap Curlers are ideal to create glamourous or textured, loose curls for longer hair lengths. Includes 2 3.2 cm diameter curlers to curl in different directions.
OVAL BRUSH: Smooths, defrizzes, and adds volume & bounce, while delivering powerful airflow.
PADDLE BRUSH: employs powerful airflow, straightening & smoothing your hair, all at once. A combination of boar and nylon bristles detangles, smooths and adds shine (vs. Air drying)
STYLING CONCENTRATOR: Attach the rotatable nozzle when in hair dryer mode. The rotatable nozzle gives you better angle control while you style and dry.
CURL-DEFINING DIFFUSER: Attach to the Shark FlexStyle™ Diffusor for fast, even drying from root to tip. To enable curl-perfection, our diffuser features retractable and extendable prongs.
Shark FlexStyle™ is now available in Australia, shop now at retailers Harvey Norman, JB HiFi, The Good Guys, Bing Lee, Myer and sharkclean.com.au.
Cult-favourite Japanese brand, Hada Labo, launches in Priceline
Priceline Australia has welcomed its first Japanese skincare brand onto its shelves, with Hada Labo Tokyo making its Super Hyaluronic AcidTM range accessible to Priceline customers. Launching locally in 2022, Hada Labo is a renowned global leader in Japanese beauty, with its hero product Lotion No.1 Super Hydrator Serum (RRP $35.95) selling out four times in the first three months of launching in Australia last year.
A cult favourite product globally, the essence-like serum sells one unit every two seconds in Japan and is expected to fly off the shelves in the 470+ Priceline stores around the country. With seven products in the range, Hada Labo joins Priceline at a pivotal time of growth as it cements its status as market leaders with its accessible and trend-driven beauty product offering.
Whilst disposable income budgets tighten, the skincare market remains strong with Priceline being a key destination for all things skin. Becoming a buzz-worthy brand on social media since launch in Australia, Hada Labo has seen a resounding response, with the Moisturising Facial Sheet Mask and Intense Hydrating Skin-Plumping Gel also now local favourites. A driving force of this has been through industry beauty authorities, such as Roj Torabi who told her followers about the “sheet mask that’s going to completely change the way your skin looks in just five minutes” on her TikTok.
At $6.95, the mask is a hydrating facial in an instant, also loved by experts Hannah English and Gemma Watts. Leigh Campbell also raved about the Skin-Plumping Gel, claiming that she “would purchase this for the rest of my life” on You Beauty Podcast.
“We’ve been wanting to tap into the Japanese skincare market for some time now, and Hada Labo felt like the perfect fit for our Priceline customer” said Janice Senn, Category Manager Skincare at Priceline.
“Our Skincare offering at Priceline is not only driven by value but by quality, and Hada Labo’s range of Super Hyaluronic AcidTM products are truly market leaders in the hydration category and the brand has already gained quite the cult following.”
Hada Labo products are available to purchase in-store at Priceline and online at priceline.com.au.
Bangn Body will now be sold at Sephora
Progressive skincare mogul Priscilla Hajiantoni continues to make waves within the beauty industry with the announcement of her brand Bangn Body launching into 26 Sephora stores nationally across Australia and New Zealand this April. As of the start of April 2023, Bangn Body will be available at Sephora stores.
After launching Bangn Body in March 2019 with cult product, the Yellow Tube of Goodness, this all-Australian, natural, clean and vegan friendly beauty range has expanded to include a variety of multipurpose skincare essentials. The range of products are formulated to treat everything from sensitive, dry and problematic skin types with its scientifically formulated properties coveted by skincare fanatics globally. If you aren’t already familiar with Bangn Body we suggest running, not walking to your nearest Sephora!
The Bangn Body sentiment sets the brand apart from the market as purposeful, results driven and simplified skincare. “Before I launched Bangn Body I spent a long time observing, learning and researching in order to conceptualize the brand. I understood the many frustrations women experienced with their skin. I wanted Bangn Body to have a point of difference and fill a gap in the market, simple, affordable and efficient. This separates Bangn Body from expensive and complicated high-end skincare ranges.” Says Pricsilla.
“Partnering with Sephora who is the leading international retailer and home to leading beauty brands is a dream come true. The launch into Sephora nationally will give consumers another avenue to experience Bangn Body.” Says Priscilla.
The brand’s iconic firming lotion selling globally every 15 seconds will celebrate its fourth year on the market and the brand's face + body products will launch into Sephora under their Clean Beauty Category in all stores and online across Australia and New Zealand whilst also growing the A-beauty portfolio from Early April 2023.
Urban Jungle to launch into Sephora
After taking TikTok by storm, Australian-born beauty brand, Urban Jungle, will expand its footprint in Australia and New Zealand, launching online and in-store with leading beauty retailer Sephora.
Founded in 2021, Urban Jungle is a unique powerhouse brand set on disrupting the beauty industry by becoming the new choice for innovative, attainable and easy-to-use products. Much like Sephora, the brand
embraces inclusivity and helps people fearlessly tackle life with swagger and confidence. And hey, they’re cute to boot!
The Urban Jungle collection is built around skinimalism and promises great skin in five easy steps. Their popular beauty arsenal features five hero products and one cute addition - Melt Me Softly Cleansing Balm, Dust It Off Exfoliating Powder, Hemp Seed Clay Mask, Glow With The Flow Serum, and its newest Plump Fiction Face Oil and Beauty Spot Pimple Patches, made in collaboration with social media and body positivity
icon, Karina Irby.
The brand is not here to break the bank either - all Urban Jungle products will be available to purchase for under $50 AUD at Sephora Australia and New Zealand. They pair effective and cruelty free Korean
formulations at an affordable price point so you don’t have to fork out truckloads of cash for skincare products that actually work.
“I’m excited to see Urban Jungle in the hands of Sephora’s most diverse, unique and beautiful people. I can’t wait for customers to discover Urban Jungle in-store and connect with a brand that represents them and
celebrates them. Whether it be our best-selling Melt Me Softly Cleansing Balm or our signature Hemp Day Clay Mask, we promise accessibility to every Sephora customer. Affordability is a big part of inclusivity for us,
so to be able to support people in creating an accessible, easy-to-use (and efficacious) beauty routine fills me with pride” says Urban Jungle’s founder, Paul Tsalikis.
“[Sephora] are innovators, fiercely passionate about self-expression and are home to a renowned portfolio of prestige beauty. Together, we’re paving the way for confidence, authenticity and great skin.”
Urban Jungle will be available at all Sephora Australia and New Zealand stores and online at sephora.com.au from Wednesday April 5, 2023.
Chemcorp announced as the new Australian distributor of PRO:VOKE® TOUCH OF SILVER
Chemcorp International is thrilled to announce that it is the new Australian distributor of PRO:VOKE® TOUCH OF SILVER.
Managing Director of Chemcorp International, Jodie Phillips, is looking forward to the partnership, with the brand joining its already extensive list of clientele.
“We are thrilled to welcome PRO:VOKE® TOUCH OF SILVER into our family of at-home beauty essentials for Australian women," said Phillips. "Having launched in the 1970’s, PRO:VOKE® TOUCH OF SILVER was the original purple shampoo formulated specifically for blonde, platinum, white and grey hair colour. Over 50 years on, it is still the trusted and go-to haircare brand blonde, silvers and everything in between. The core range is available now in Woolworths, Coles, Priceline, and Chemist Warehouse, with new additions to the range coming later this year.”
Along with PRO:VOKE® TOUCH OF SILVER, Chemcorp represents brands such as Real Techniques, EcoTools and 1000Hour to name a few.
PRO:VOKE® TOUCH OF SILVER is available now in Woolworths, Coles, Priceline and Chemist Warehouse.
Palmer's launches new hair care range
Palmer’s has welcomed a brand-new hair care range – Palmer’s Cocoa Butter Formula Length Retention. The new range features the ingredient that the brand is best known for, Cocoa Butter, combined with powerhouse hair hero, Biotin, creating the perfect formula to strengthen brittle, fragile hair and prevent breakage and split ends. Alongside this launch, Palmer’s has released a new look Palmer’s Coconut Oil Formula Moisture Boost range.
Formulated with raw, extra-virgin coconut oil, the range helps to repair and restore dry, damaged or colour-treated hair with a blend of ingredients that naturally promote long-lasting hydration for hair strands and the scalp. Both product ranges also feature Vitamin E – a natural antioxidant that supports scalp health to foster a healthy base while improving hair strength and shine. Each of Palmer’s hair care product ranges champion the brand’s signature natural ingredients known and loved from their skin care products, treating the hair and scalp with a skincare approach.
Palmer’s Cocoa Butter Formula Length Retention range - for brittle, fragile, breakage-prone hair
Formulated with three key ingredients – ethically and sustainably sourced Cocoa Butter, Biotin and Vitamin E – to help hair achieve its optimal length, leaving it feeling full, strong and healthy. Cocoa Butter contains ultra-nourishing properties that work with hair strands as well as scalp to maintain the optimal moisture balance. Biotin strengthens hair strands and helps to optimise the natural hair growth cycle to promote fullness and prevent breakage. Vitamin E provides antioxidant properties that supports scalp health and hair strength. Products in this new range include a nourishing Shampoo, ultra-hydrating Conditioner, a deep-conditioning Biotin Pack repair mask, a Deep Conditioner hair and scalp treatment and a Leave-in Conditioner that gently detangles and moisturises.
Palmer’s Coconut Oil Formula Moisture Boost range (new look) - for dry, damaged or colour-treated hair
Three naturally derived ingredients – ethically sourced Extra Virgin Coconut Oil, Tahitian Monoi and Vitamin E – work together to deeply lock in moisture from root to tip, leaving hair feeling hydrated and soft. Raw Coconut Oil contains fatty acids that quickly and deeply absorb into the hair strands, adding and sealing in moisture to keep hair hydrated and soft. Tahitian Monoi increases moisture and restores elasticity, while leaving a delicate, indulgent, tropical scent. Vitamin E is a natural antioxidant that supports scalp health and restores hair shine. Products in this new look range include a deeply hydrating Shampoo, a nourishing Conditioner, an intensive strengthening Protein Pack treatment, a Deep Conditioner hair mask and a conditioning Leave in Conditioner spray. Both ranges are free from nasties such as sulfates, parabens, phthalates, mineral oil, gluten and dyes.
Palmer’s Cocoa Butter Formula Length Retention range and Palmer’s Coconut Oil Formula Moisture Boost range are now available in Chemist Warehouse and range from $3.99 for a 60g single-use Biotin or Protein treatment pack to $21.99 for a 340g Deep Conditioner multi-use treatment mask.
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Francesca Hung is the newest face of Swisse Beauty
Francesca Hung was today announced as the newest face of Australian vitamin and skincare brand Swisse Beauty. In line with the announcement, the Swisse Beauty Glow campaign went live nationally on Monday March 6, featuring Francesca in addition to a cover feature with Australian Women’s Health. Swisse Beauty’s Glow campaign highlights the benefits of the brand’s targeted range of science-backed supplements and skincare.
The glowing beauty has had a stellar career to date, and is ready to turn a new leaf by focusing on her new Ambassador role in addition to filming for a career highlight role, set to be announced in the coming months. Preparing for her upcoming wedding in late 2023, Francesca has never been more ready for the most exciting chapter of her life.
“What I’ve learnt over the years is that when you’re taking care of your wellness from within, you really glow from the outside, so am excited to expand on and foster this further, as the new face of Swisse Beauty” said Hung. “As a Chinese and Irish-Australian woman, growing up in Australia I struggled with not fitting into the traditional beauty norms - but over the years I’ve learned to love the skin I’m in – inside and out. I’m proud to support a brand that celebrates beauty from the inside first – because that’s really what matters.”
Francesca Hung is an Australian actor, presenter and media personality. Alongside her modelling commitments, she has been the face of E! Australia and has highly anticipated media roles in the works for 2023. Swisse Beauty products are available to purchase from leading retailers including Woolworths, Coles, Chemist Warehouse and online at swisse.com.au. Always read the label and follow directions for use.
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Sunday Riley brings its signature glow to Milan Fashion Week
Known for creating the ultimate runway-ready skin on the international fashion circuit, Sunday Riley is delighted to have brought their signature glow to Milan Fashion Week for another season.
Returning as the official skincare partner for the 4th season at Milano Fashion Week, Sunday Riley partnered with Alberta Ferretti, Roberto Cavalli, Max Mara, Philosophy and Tokyo James for their Autumn/Winter ‘23 Collection, bringing radiant skin to the runway.
This season, Sunday Riley chose their top best-selling products to use backstage to reveal luxurious skin before hitting the Milano runway!
To get the skin Runway Ready, they first cleansed with Ceramic Slip Cleanser, massaging it into the skin to remove dirt, oil, pollution, SPF and makeup in just one step.
After cleansing, they treated the skin with Good Genes All-in-One Lactic Acid Treatment by applying 1-2 pumps to clean, dry skin as a leave-on treatment that plumps, exfoliates, brightens and clarifies.
For sensitive skin: Sunday Riley recommends using it as a mask by applying 1-2 pumps, leaving it on for 15 minutes, and rinsing well afterwards.
Next, banish tired-looking eyes by lightly tapping 1-2 pumps of Auto Correct around the eye area. Auto Correct Eye Cream instantly gives a brighter, lifted look, while reducing the appearance of dark circles and puffiness.
To finish this runway-ready routine, scoop a dime-sized amount of C.E.O. Afterglow Brightening Vitamin C Gel Cream and massage it onto the face, neck and décolletage in upward strokes. This revitalising gel cream provides 24 hours of continuous hydration and firms, plumps and brightens the skin.
Sunday Riley is available exclusively at MECCA stores nationwide and mecca.com.au.
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Lancôme named official beauty partner of PMFF
Luxury French beauty brand, Lancôme was today announced as the official Beauty Partner of PayPal Melbourne Fashion Festival (PMFF). The nine-day festival will come to life at various locations across Melbourne from 3 –11 March, 2023.
PayPal Melbourne Fashion Festival is a cultural event with fashion at its core. Harnessing Melbourne’s reputation for edgy and artistic events across multiple venues, the festival will execute a glamorous creative and retail takeover of the city and beyond.
Lancôme Beauty Director, Lara Srokowski will lead an artistry team and deliver key beauty looks for the presentation of PMFF-produced runways and events. Lara has worked closely with designers to create beauty looks for each runway and to showcase Lancôme’s suite of products in a reinvigorated light.
“Creativity is woven within the fabric of Melbourne’s culture, so it really is such a wonderful opportunity to experiment with the brand’s products and bring them to life through the runways. Makeup and skincare has the incredible power to completely transform a look and give people the confidence to be unapologetically themselves.”
“I’m so honoured to be working alongside my wonderful team at such an iconic ‘Melbourne’ event, and to witness so many creative industries at play in the one space,” said Srokowski.
On each runway, guests will see effortless glowing skin with Lancôme’s signature trio Advanced Génifique, Rénergie H.C.F Triple Serum and Teint Idôle Ultra Wear foundation, together designed to hydrate and illuminate the skin.
Lancôme Brand Director, Louise Voyage commented on the strong alignment between Lancôme’s and PayPal Melbourne Fashion Festival’s values, who are both committed to bringing communities together to embrace beauty and individuality.
“We are so excited to be partnering with an event synonymous with the heart of Melbourne’s cultural scene and to strengthen Lancôme’s ties to the fashion industry. For 88 years, Lancôme has celebrated beauty in all its forms, so we are proud to champion our progressive and visionary nature into the runways at PayPal Melbourne Fashion Festival and give fashion lovers a peek into the world of Lancôme through our high-performance, luxurious, cutting-edge products,” said Voyage.
As the country’s premier consumer fashion event, the PayPal Melbourne Fashion Festival attracts thousands of people each year as it celebrates the city’s world class fashion industry and fashion in all its forms.
With a diverse program of over 100 events spread across nine days and 60 venues, PMFF is set to welcome locals and visitors to the city to support established and emerging designers as they hone their skills and forge new paths.
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tbh Skincare set to launch in Priceline
tbh Skincare has partnered with Former Miss Universe Australia Olivia Molly Rogers to launch its clinically formulated products into Priceline stores around the country.
It’s a partnership two years in the making; Olivia was first encouraged to try tbh Skincare by a friend in 2021 while going through her own experience with adult acne. It had been a journey she had been sharing openly with her hundreds of thousands of followers online, and one which had left her feeling defeated. Days into trialling tbh Skincare’s cult-favourite (and bestselling) Acne Hack Cream, Olivia was hooked. And, two years on, her breakouts – and acne scars – are a thing of the past. “I tried tbh a couple of years ago and was so relieved to finally find an acne brand that not only helps your skin when it’s breaking out, but also helps to maintain your skin day to day,” says Olivia. “tbh is approachable and fun, which you don’t often see when it comes to acne brands. tbh Skincare has partnered with Former Miss Universe Australia Olivia Molly Rogers to launch its clinically formulated products into Priceline stores around the country. “I love that it is Australian made and run by an incredible mother-daughter powerhouse duo. I feel like tbh and I are a really good match and I am so excited about my partnership with the brand!”
Needless to say tbh Skincare’s cofounder Rachael Wilde is equally excited to be working with Olivia as the brand rolls-out in 400 Priceline stories nationally. Rachael launched tbh Skincare in March 2020 after a “fortuitous” encounter with a groundbreaking new medical technology which can cut through the skin’s biofilm and actually treat the bacteria within. Like Olivia, Rachael had been battling with hormonal acne; like Olivia, she felt like she had tried every other product under the sun, to no avail. Rachael trialled a sample of the technology on her own skin and was convinced. She won the rights to license the product and launched the “miracle” acne treatment that would go on to sell $1M worth of products in just 18 months
For Rachael, it’s Olivia’s own experience with and understanding of the struggle with skin concerns that make her the perfect partner for tbh Skincare’s launch into Priceline. “Olivia has been so transparent about her experience with acne, and shared very raw and real content with her followers about this,” Rachael says. “I feel like this has helped so many people to feel less alone, and less isolated in their struggles with their skin, so we just absolutely adored that about her from the start and knew that when it comes to dealing with acne Olivia could really relate first-hand. “This is the type of partnership we always strive for so we were just over the moon when Olivia agreed to partner with us. And I almost fell off my chair when I found out she had actually bought the products from us in January 2021!”
As one of Priceline’s prized ambassadors, Olivia is now bringing together two of her favourite brands in a move that both she and Rachael see as making tbh Skincare’s clinically proven products accessible to even more people. “When we started considering retail partnerships, Priceline was always the ideal partner we wanted to work with,” Rachael adds. “Not only does it have the pharmacy side of the business, which aligns perfectly with the nature of our treatment products, but it also creates a really accessible environment, which is what we wanted for our customer group. “The last thing we wanted was to make shopping for your breakout products an intimidating experience. We love the approachability and affordability of Priceline, and are absolutely thrilled to be sitting next to some really incredible brands on shelf.” tbh Skincare launches into Priceline stores from the end of March and is available from tbhskincare.com.
Media enquiries: Jessy Marshall | Hive HQ | jessy@publicityhive.com