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The Beauty Fridge teams up with Bellabox
The Beauty Fridge is excited to announce for a limited time it is collaborating with Bellabox, giving away a free box with five beauty samples with every fridge purchase.
"We are thrilled to partner up with another Australian brand, Bellabox for this exclusive gift with purchase offer," the brand shared with BD.
"This initiative has been by far our most successful collaboration to date as we have seen such great results since and their brand is very much aligned to ours."
For more The Beauty Fridge news and to download hi-res images, click here.
Afterpay’s two-day shopping extravaganza returns
Leading buy now pay later platform, Afterpay, recently announced its highly-anticipated Afterpay Day Sales are returning to Australia this week.
The unmissable two-day shopping event, which kicks off at 8am on Thursday August 20, will let shoppers take advantage of thousands of in-store and online deals, up to 70% off, across fashion, homewares, tech, luxury brands and more.
Some of the best Afterpay Day deals on offer include discounts across the following brands: L'Oréal, Maybelline, Bondi Sands, Oil Garden, Mermaid Hair, Aveda, The Beauty Chef, Bobbi Brown, Clinique, In Essence, Innoxa, Jo Malone London, La Mer, MAC Cosmetics, Shaver Shop and HiSmile.
For a full list of deals and details, head to www.afterpay.com.au or the Afterpay app to browse the in-store and online deals.
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NYX Professional Makeup shares exciting announcement
The NYX Professional Makeup team is proud to announce its partnership with POOF DOOF, 'a Gay club for all,' as its official cosmetics partner.
"We're so excited to collaborate with the team and their community as this aligns perfectly with our brand vision of celebrating inclusivity and creativity in all of its forms," the brand said.
Over the past few months POOF DOOF has moved online with 'POOF DOOF DIRECT' streaming every Saturday night to keep the party pumping - through lockdown and beyond.
You can join the party at www.facebook.com/poofdoof/live or www.twitch.tv/clubpoofdoof Saturday nights at 9pm AEST for a virtual boogie.
Look out for makeup tips and tricks, straight from the NYX Professional Makeup Powder Room.
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Scott Cornwall expands into Woolworths
Three of Scott Cornwall products (Decolour Remover, Decolour Stripper and Iced Platinum) will be stocked in Woolworths from September.
“We are delighted to announce that the three key products from the Scott Cornwall range will be available for purchase at Woolworths," said Polished Brands director, Melissa Konishi.
"This offers consumers a convenient solution now that the hair salons are closed. Solving issues such as brassiness or even removing any unwanted colour or reversing any at home colouring disasters."
View the brand listing here to download hi-res images.
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Herbal Essences fights to save endangered plants
Known for delivering plant power in every shower, Herbal Essences has announced its partnership with the Royal Botanic Gardens, Kew’s Millennium Seed Bank.
Off the back of a devastating bushfire season, which saw Australian ecosystems fall under threat, Herbal Essences has joined forces with the world’s leading botanical institution to protect 20 plant species this year. With over 1,000 native species now in danger of becoming extinct, Kew and Herbal Essences have made it their mission to collect and protect native seeds in Kew’s Millennium Seed Bank, the largest and most diverse in the world.
Not only does the #Save20in2020 initiative aim to protect endangered plants, but it also raises awareness of the global threat to plant biodiversity. It will help safeguard 20 threatened wild plant species across Australia and New Zealand from extinction, including Thelymitrinae, Rutaceae and Verticordia Nitens.
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L'OCCITANE commit to help plant 1 million trees around Australia
As part of its global commitment to help regenerate Australia post bushfires, iconic French beauty brand, L’OCCITANE Australia has partnered with the charity partner for Australia’s National Parks, the Foundation for National Parks & Wildlife (FNPW), to restore natural habitats, native vegetation and support wildlife rehabilitation efforts across Australia.
Funded by the L’OCCITANE Ecosystem Restoration Fund created in early 2020 by the L’OCCITANE Group to support ecosystems that are severely affected by natural disasters such as the devastating fires in Australia, $228,000* will be donated to FNPW as part of an initial two-year commitment. These funds will be dedicated to planting seedlings in bushfire recovery nurseries in affected areas around Australia; with the goal to plant one million trees over the next five years.
This announcement comes just in time for National Tree Day on Sunday August 2, which calls for all Australians to give back to their community by planting trees and shrubs to improve the natural environment.
“Having first arrived in Australia just 6 months before the bushfires, I was saddened by the devastation they caused to the landscapes, wildlife and communities around the country. As a brand originated from nature and the use of botanical ingredients, it has long been a commitment of ours to respect and support biodiversity and so we are thrilled to be able to support the Foundation for National Parks & Wildlife in its mission of planting one million trees around Australia," said L’OCCITANE Australia managing director, Pierre-Emmanuel Joffre.
*This amount is based on current exchange rates of a set €75,000 per annum donation over the two-year commitment from the L’OCCITANE group. The $AUD amount is subject to variance based on the exchange rate at the time of donation.
Kosmea wins big
Kosmea is excited to announce that it has won an award in the 2020 FreeFrom Skincare Awards.
Kosmea's Nourishing Treatment Cream won the bronze in Category 15, Problem Skin.
:It's an honour to be recognised by an organisation such as @freefromskincareawards as it celebrates what we truly believe in - skincare products and cosmetics ‘free from’ some of the many ingredients which consumers need or want to avoid," the brand said.
Less is More introduces improved formula
Less is More is excited to announce all of its shampoos now have a new, ecologically improved formulation.
The shampoos have been reformulated with sodium coco-sulfate, instead of sodium lauryl sulfoacetate. In addition, the brand has co-formulated a completely new surfactant, cocoyl methyl glucamide, which is extremely mild, gentle and caring.
Pea protein has also been added, which is a plant-based protein that is very similar to hair keratin. It helps to improve hair damage and has a great repairing effect. Furthermore, the use of a natural lipid/oil complex ensures that the hair structure is sealed, as well as giving shine and smoothness without weighing down the hair.
As a result, the shampoos now have an improved cleaning effect, but they remain as mild and caring as before. They also require even less product, and have more foam for more wellbeing when washing the hair.
Elizabeth Arden launches innovative new product
Elizabeth Arden is thrilled to announce its new Hyaluronic Acid Ceramide Capsule HydraPlumping Serum, which is formulated with an exciting new ingredient and launching on August 9.
Powered by moisture sealing Double-Lock Hydration System™ for visibly plumper, firmer and hydrated skin, this silky, lightweight serum combines two essential youth factors in a single-dose capsule. Hyaluronic acid draws in moisture while skin-strengthening ceramides lock it in. The serum is formulated for maximum potency and encapsulated for purity.
To learn more about the new product and to download hi-res imagery, visit the product listing here.
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In Essence celebrates Sleep Awareness Week
Sleep Awareness Week, which takes place from August 3 to 9, draws attention to the importance of sleep as a fundamental component to a healthy lifestyle.
To celebrate Sleep Awareness Week, In Essence has crafted a range of pure essential oils, with the purpose of preparing the mind and body for a good night’s sleep to improve overall sleep quality, naturally.
“Sleep is integral to living a happy, healthy and energised life,” energy coach, Cassey Maynard, said. “During deep sleep, also known as REM Rapid Eye Movement, our body can rest, restore and rejuvenate many functions it uses in our day to day lives. Some of these include a strong immune system and steady hormone levels. These functions directly affect our energy levels and our ability to operate at our full potential when we are awake.”