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DECIEM shares exciting November plans
DECIEM is delighted to share its plans for November with the launch of 'KNOWVEMBER,' a campaign that places a heavy focus on education and knowledge.
The brand’s message of responsible consumption and the importance of considered purchasing remains as it did in 2019. However, this year, it will be running month long educational content and online experiences for KNOWVEMBER. It will be a mindful month of education, research, reflection, and consideration – with unique content dropping each day.
In addition to this, there will be a 23% discount applied to all products from all brands for the full month of November, prompting considered purchasing.
“We feel strongly that flash sales can often lead to rushed decisions, driven by the fear of a sell-out,” DECIEM said. “Skincare purchases should be based on education over impulse. Discounting offers room for DECIEM's customers to explore products and brands that they may not have previously purchased, but not in a way that encourages them to purchase something they don't need. As you know, DECIEM very rarely discounts. For KNOWVEMBER, discounting is about giving back to our consumers who support us all year round, and offering a saving is a marker of gratitude.”
In line with this, the DECIEM website and stores will be closed on November 27 for the day formerly known as Black Friday.
“Black Friday was a cultural phenomenon known for encouraging impulse purchasing and hyper-consumption,” the brand continued. “It no longer feels like an earth or consumer friendly event and therefore our values did not align. Bye-bye Black Friday. Hello KNOWVEMBER. By simply doing the right thing, we hope to create a long-lasting impact, not just at DECIEM but amongst the industry – we can all do better, and we want to continue to raise awareness around responsible consumption.”
LipMD wins big at the 2020 Pure Beauty Awards
LipMD is now a two-time award-winning beauty brand after winning big at the 2020 Pure Beauty Awards.
The brand claimed the Silver award for Best Special Innovation and Bronze for Best International Breakthrough Brand.
The awards are one of the most esteemed in the industry with each product undergoing intense testing and judging by an international panel of industry leaders who select a shortlist before voting is opened to the public.
“The Silver award for Special Innovation is a testament to the investment we place in the technology of the LipMD Device and a credit to our customers who know the value of buying great products,” said beauty entrepreneur behind LipMD, Alex Sisiolas.
“The LipMD® Electronic Lip Plumping System is an injection-free alternative, that is more effective than lip fillers, and women can see results instantly. The System includes an incredibly compact device, which creates a vacuum-like suction to create that plump pout, and a serum, which is packed full of active ingredients that create a long-term instant stimulating effect."
Pure Beauty features editor, Sarah Parsons also spoke about innovation being at the forefront of the awards this year.
“In spite of a difficult year, the industry shows no signs of slowing down and the robustness of beauty has shone through these difficult times. This year we, once again, saw top class brands championing innovation – even if it was from the comfort of our own homes.”
The Pure Beauty Awards were held as a virtual event this year with over 40 categories.
For LipMD hi-res product images and more information, click here.
Australia's first one-for-one supplement brand gives back
The country’s first one-for-one supplement brand, Kynd, is giving the 8.3 million Australians who buy vitamins, minerals and supplements the chance to help some of our most vulnerable.
Kynd brand has partnered with homeless shelters in New South Wales, Queensland, South Australia and Western Australia and for every Kynd product purchased at Coles or Blooms chemists, the brand donates a specifically formulated immunity product to an Australian in need. Since launching in June, Kynd has donated 10,000 immunity products.
Kynd founder, Matthew Stenmark said the brand’s mission was to help people be kind to their bodies, kind to others and kind to the planet, with ingredients based on scientific evidence, one-for-one donations and with packaging that uses a bamboo cap and glass bottle to be sustainable.
“Due to COVID, Australians were suddenly under financial pressure and maintaining their health also became a priority,” said Stenmark.
“We knew not everyone could afford healthy foods, so we decided to do something to help by creating an immunity product to be donated to Australians in need, including the homeless.”
Consumers can track where the donation from their purchase will be made using a code on the Kynd product packaging.
The Kynd range of supplements includes: Women’s Multivitamin + Skin, Glow – Hair, Skin & Nails, Magnesium Bio 1200, Sustainably Sourced Fish Oil Double Strength, Nutricosmetic Collagen Forte and Collagen +.
To enable Kynd to reach as many people as possible, Kynd leverages the national distribution network of iNova Pharmaceuticals.
An Australian first in skincare
The first skincare brand to use a 100% Australian made probiotic*, esmi skin minerals brings you the Probiotic Skin Mylck range.
Featuring specially selected Australian Made Probiotic Lysates, the lightly moisturising lotions help to create an ideal environment for your skin to thrive when compromised by outside elements and bad bacteria.
The range includes Probiotic Skin Mylck, Probiotic Skin Mylck + Hydration, Probiotic Skin Mylck + Anti-Redness, and Probiotic Skin Mylck + Brightening. Each retails for $65 for 30mL.
Say hello to Davroe’s newest ambassador
Davroe is thrilled to welcome Jordan Robertson to the family.
Robertson began his hairdressing career at the young age of 14 as a Saturday boy, being in awe of the creative stylists around him. Since then he has been a finalist in both the British Hairdressing Awards and Australian Hair Fashion Awards and now will be Davroe’s newest ambassador.
“I’m over the moon to become the latest Davroe ambassador! I’ve always been a huge fan of Davroe, especially Davroe Cloud it’s my holy grail of hair products,” said Jordan. “I’m so excited to be part of the Davroe ambassador family.”
Jordan has worked on some of the world’s most influential fashion shows, staying at the forefront of fashion by working with some of the biggest names in the industry including Alexander McQueen, Burberry, Prada, Dior, Valentino, Versace, Ralph Lauren and Victoria Beckham just to name a few! Assisting on these shows underneath his ultimate hair icon Guido Palau.
“From the moment Jordan joined the Davroe Creative team in New York, 2016, we knew that he would eventually come on board as one of our Davroe Ambassadors. It has truly been a pleasure to watch him grow as an artist both professionally and personally,” said Mary Centofanti Director, Dresslier & Co Australia, manufacturers of Davroe Hair Wellness.
“Jordan is an amazing professional creative, and has a wonderful disposition, that shows in the final images. Welcome Jordan, we look forward to creating many memorable images together.”
Jordan will be using Davroe on all his shoots and creating content for Davroe via his instagram @jordanrobbohair he will also represent the brand via social media and at press and industry events.
You can find Davroe product information and hi-res images here.
Dermalogica NZ teams up with Julie Wilkinson of Makerie Studio
Dermalogica NZ is excited to announce its latest limited-edition Holiday Collection, in collaboration with Julie Wilkinson.
Julie Wilkinson of Makerie Studio is a Norwegian paper artist who creates unique three-dimensional paper sculptures. She utilises specialised paper and intricate detailing to create structural showpieces.
Dermalogica founder, Jane Wurwand’s passion for working with her hands drew their attention Wilkinson, who used her hands to bring the Dermalogica 2020 Holiday kits to life.
Wilkinson's work captures the love, dedication and skill that goes into every Dermalogica skin treatment and regimen.
The collection includes five limited-edition holiday packs and three heroes rebranded, available from 19th October at authorised stockists and Dermalogica.co.nz. You can find the collection and hi-res images, here.
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BANGN BODY goes pink for good cause
BANGN BODY has given its cult famous yellow tube a pink makeover, all in the name of charity.
The new-look Firming Lotion is in partnership with the National Breast Cancer Foundation, as BANGN BODY founder, Priscilla Hajantoni, holds this cause close as her auntie was diagnosed with breast cancer.
The brand has already sold one every minute since launch, with BANGN BODY confirming it has sold through half the stock availability in less than an hour!
From each sale, $10 will be going directly to the Foundation to support its goal of zero deaths from breast cancer by the year 2030.
The Pink Firming Lotion retails for $48 and can be viewed here.
Skin Physics announces much anticipated release
Aussie cosmeceutical brands, Skin Physics is about to make a splash with the much anticipated release of its targeted facial serums in Priceline, Thursday October 22.
The collection is every skincare-lovers dream as each product is packed full of concentrated, active ingredients (including crowd favourites Retinol and Hyaluronic Acid) to treat specific skin concerns and issues we all face such as ageing, dryness and dull complexions, all while staying well and truly away from hidden nasties.
The range includes: Oxygen-C Vitamin C Brightening Serum, Dragon’s Blood Retinol Sleep Serum and Advance Superlift Lifting and Firming Complex.
For product information and hi-res images, click here.
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KMS announces new sustainability efforts
KMS is setting out to raise even more awareness amongst stylists and clients about the importance of incorporating sustainability into the professional hair category.
In an effort to further improve the environmental and social impact of its products and services, the brand has set out to implement new programs that will be executed starting in late 2020.
The brand’s new sustainability efforts include:
- Environmental / Sustainability Icons: Aiming to improve its environmental and social impact, KMS will start to integrate the new Kao Environmental / Sustainability icons into the collection, highlighting the transparency for sustainable, more conscious consumption consumers are searching for. Starting in 2021, the brand is committed to creating consistent and uniform labeling across all of its digital and physical touchpoints, website, social media channels and marketing materials to showcase measures such as responsible sourcing, mindful water usage, minimalistic and responsible packaging, as well as product and ingredient transparency.
- Ingredient Transparency: From the very beginning, KMS has been dedicated to utilising the finest ingredients to create superior and high performing hair care products. Now, the brand is taking it one step further by eliminating the information gap, allowing consumers to easily search an in-depth database of the key ingredients on the brand’s website.
- Packaging Recyclability: Certified* for its recyclability efforts, all OTC KMS Shampoos and Conditioners are packaged entirely out of PP (polypropylene), making them 100% recyclable.
* Certificate Recyclability of Packaging 100 % in DE, AT, FR, IT, NL, NO, UK.
- Aluminum Reduction: In an effort to reduce its eco footprint, KMS has partnered with the Ball Corporation to switch to a lightweight aluminum can, saving a total of 1.4 tons of aluminum every year. The innovative and patented ReAl Technology provided by Ball Corporation significantly reduces the weight of the can by 15% without affecting the packaging integrity, while also reducing the can’s carbon footprint by approximately 12%.
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Gabriella Brooks named brand ambassador of Minenssey
Australian natural beauty and model, Gabriella Brooks has been named brand ambassador of beauty brand, Minenssey.
Gabriella captures the confident, inspiring and unconventional spirit of Minenssey and is proud to be joining the brand family at a pivotal time in their expansion and with the launch of their highly anticipated Minenssey Nutritious Skin Treatment Mask.
“Gabriella is a natural beauty with a down-to-earth approach and has a strong affiliation with Minenssey. We believe Gabriella’s incredible talent, love of nature and adventure is going to push her to new heights in her career and we are thrilled to be on the journey with her,” said Minenssey CEO, Helen Moreno.
Known for a holistic approach to raw beauty and healthy skin, Minenssey’s nourishing Australian skincare products create the perfect complexion using unique blends of botanical ingredients with the power of science.
“Confidence is everything when you’re a model and I’ve learnt over the years that taking care of your skin is essential. I’ve always been drawn to natural ingredients, so I am absolutely thrilled to be working with Australian brand, Minenssey Skincare. Their locally sourced, Australian ingredients keep my skin looking healthy and hydrated all day long,” said Brooks.
Gabriella Brooks will begin to feature in Minenssey brand campaigns from the end of the month.