According to an article by Cosmetics Business, L’Oréal owned beauty brand, Maybelline New York, has teamed up with 17-year-old actress, change marker and producer, Storm Reid, as its latest spokesperson.
The A Wrinkle In Time star has been tapped to embrace her advocacy voice, lending her platform to back the brand’s Brave Together initiative. Through this, she and Maybelline will help support those who suffer from depression and anxiety, as well as the brand’s ongoing diversity work.
Reid, who rose to stardom at an early age, has starred in many well-known films and TV shows and has strived to become a voice for younger generations, creating social change through her various platforms. Her own initiative, Bamazing, also aims to empower and uplift Gen Zs by being vocal about issues such as mental health, racial equality and inclusivity.
"Storm is a standout voice and changemaker," Maybelline New York Worldwide global brand president, Trisha Ayyagari, said. "She is a deeply talented actress, a courageous champion of equality and has energy that lights up any room. I've always admired Storm and knew she would be a great addition to the Maybelline brand."
Reid added: "Maybelline has been in my family for as long as I can remember. I'm looking forward to this new chapter with Maybelline where I will be able to use my voice to champion young women and my generation through my work with the brand."
The 17-year-old joins supermodel and beauty face, Gigi Hadid, as well as Adrianna Lima and China’s Estelle Chen, as Maybelline New York ambassadors.
In her first appearance for the brand, Reid will be the face of a new innovation from Maybelline's Fit Me franchise, debuting this American summer.