Say hello to Australia's new online beauty series

Australia’s leading luxe-for-less beauty brand, MCoBeauty, is proud to announce the launch of its exciting new video content series, #BSFreeBeauty.

Starring some of the world’s most inspiring women, these fun, “no-BS” makeup tutorials will showcase MCoBeauty’s affordable, cult favourite beauty buys, with every single product priced under $30. 

To celebrate the launch of the #BSFreeBeauty series, MCoBeauty ambassador, Celeste Barber, has joined forces with inspirational Aussie author, athlete and speaker, Turia Pitt, for the very first time, with the social media superstars showing off their signature humour and #NoBS candour in a hilarious makeup tutorial featuring their favourite MCoBeauty products. 

Brand founder, Shelley Sullivan, revealed the #BSFreeBeauty series was created in response to the brand’s hugely successful Celeste Barber campaign, after thousands of MCoBeauty customers took to social media requesting more #NoBS makeup tutorials featuring inspirational women.

“The success of that campaign showed us that our customers love video content that is real, raw and features amazing women who have something to say,” Sullivan said. "We will be rolling these videos out on MCoBeauty’s social media accounts and we are so excited for the inspirational people we are featuring to also share the content with their own audiences and amplify on their personal channels.”

The series is a natural extension of MCoBeauty’s overall brand mission, to make beauty accessible to everyone, with Sullivan saying the brand prides itself on creating beauty products that everyone can afford, regardless of their budget or location.

“We only work with talent who are aligned on that mission,” she said, adding: “We have so many exciting videos in the works featuring some amazing high profile fans of the brand, as well as some of our everyday customers, and we cannot wait to hear what you think.”

The #BSFreeBeauty series will be available to watch on MCoBeauty’s Instagram, Facebook, YouTube and TikTok accounts.

Image sources: WWD and The Daily Telegraph