On Thursday, March 19th, Elucent joined forces with Chemist Warehouse to celebrate the brand's exciting relaunch at Hotel Centennial.
This wasn't just any dinner, it was an intimate deep dive into the science of the new formulas, centred around real conversations about skin, high-performance ingredients, and the bold relaunch of Elucent, as BD reported on here.
Renowned cosmetic doctor, Dr. Yalda Jamali led a live product demonstration, narrating the magic behind the potent formulas while the faces of the relaunch – Gen Z It-girls, Jacquie Alexander and Ava Francis – brought the high-performance results to life in real-time.
Elucent is embarking on a bold new era, remaining obsessively centered on the high-performance science of results. Attendees snagged an exclusive first look at the new ranges, trialing the potent formulas before they even hit the shelves. From AHAs and chemical exfoliation to niacinamide and it’s powerhouse brightening properties, the focus remained clear: skincare that supports your skin as it naturally evolves.
Between bites and bubbles, guests asked the experts on everything from introducing AHAs into your routine to skincare hacks. It was a night of immersion and education, ensuring everyone left with a personalised Elucent routine and the confidence to finally ditch the dull.
Key attendees included:
- Ava Francis
- Jacquie Alexander
- Dr. Yalda Jamali
- Gemma Dimond
- Roj Torabi
- Sherine Yousseff
- Jacqui Mooney
- Lucy Neville
- Razia Moe
- Peyton Smith
You can shop Elucent via Chemist Warehouse, here.
You can find Elucent's product range and download hi-res imagery for editorial inclusions, here.
Image credit: scott&co
