Products at a lower price point are (obviously) a huge plus for the budget beauty consumer. In a competitive beauty industry, consumers are constantly seeking out products that offer the best value, and this has led to the rise of multi-purpose SKUs as well as entry-level price points.
According to the commercial leader for CoverGirl Australia, Sebastian Cox, it is all about offering consumers a trial of the brand with minimal investment. “By maintaining a price point of $20 and under for the majority of our collections, CoverGirl provides a low-risk investment for those seeking to try the latest trends or change up their look with unfamiliar products.”
In the cosmetics market, it is important for brand to offer ‘trendy’ products at an affordable price, so consumers can achieve the look without splashing too much cash. “The consistency of our price point has fostered loyalty among consumers who know they can purchase our products confidently and repeatedly at more or less the same price ongoing,” adds Cox. “With today’s extremely competitive Australian retail environment, retailers also now prefer to range quality, trusted products at lower price points that are appealing to all consumers.”
Here, BD takes a look at the best beauty buys under $20 in each category.
Make-up
Australis NEON Crush Blush
MOMMA Matte Mineral Base
Natio Cream to Powder Foundation
L'Oréal Paris Glam Bronze Eau De Soleil
Designer Brands Lightweight Oil Free Foundation
Maybelline Color Sensational Stripped Nudes Lip Color Collection
Innoxa Lush Lashes Mascara
Ardell Edgy Lashes
MODELROCK Fine Time Valentina
Face of Australia Eye Do Palette
Chi Chi Super BB Cream
Physicians Formula Twin Cream Concealer
Covergirl Bombshell Intensity Liner
Murine® Revital Eyes
Hair
Davroe Wellbeing Treatment Replenish Jojoba Creme Treatment
Cedel Conditioning Foam
Pantene Pro-V Daily Moisture Renewal Shampoo
Fudge Big Hair Elevate Styling Powder
Schwarzkopf Extra Care BB Cream
Batiste XXL Plumping Powder
Lady Jayne Sports Luxe
Skincare
Montagne Jeunesse Dead Sea Mud Masque
Clearasil Superfruits Toner
L’Occitane Whipped Hand Cream
Pelactiv Moisture Protect Organic Lip Balm
DermaSukin Intensive Hydrating Cream
Garnier Skin Naturals Micellular Cleansing Water
Olay Regenerist Luminous Brightening Cream Cleanser
WOTNOT Facial Wipes
Sukin Bio Natural Skin Oil
Azclear Action Foaming Wash
Bliss Fabulous Foaming Face Wash
Aapri Original Facial Scrub
LACURA® Skin Science Caviar Illumination 3 Minute Cell Renewal Peel Mask
Bodycare
Kio Kio Antipodean Lavender & Rimu Hand & Body Lotion
Cancer Council Kids Peppa Pig SPF 50+ Sunscreen
NIVEA In-Shower Smooth Lotion
Nutrimetics Mysterious Body Lotion
Natralus Paw Paw Pure Gel Spray
Nair Irresistible Toffee Apple Sugar Wax
Nads Body Wax Strips
pureTAN Pure Bronze Gradual Everyday Body Tanning Moisturiser SPF 15
Salon Tan Professional Foaming Mousse
Dirty Works Supreme Cream Body Butter
Molton Brown Gingerlily Replenishing Hand Cream
Nourish Naturals Insect Repellant
Hands & Feet
ORLY Baked Collection
Ulta3 Colour Game
Colour by TBN Nail Files
Colour Theory Lilac-A-Lovely Nail Polish
QVS 3-Way In-Style Maxi Buffer
Fabuluscious Ceramic Glaze
UBU Nail Shaper
Kiss Mini Nail Dress
Cuccio Nautralé Cuticle Conditioning Butter Sticks
ROKK96 Nail Polish
FABY Nail Lacquer Thinner
Glam by Manicare 3 in 1 Nail Art Pen with Pearls
Bio Sculpture A Little TLC Pack
Men’s
Blue Stratos Shaving Foam
Triumph & Disaster Shearer's Soap
English Blazer Deodorant Body Spray
TriShave 3in1 Post Shave Moisturising Lotion SPF30+
Brush Buddies PSY
Extract It
Carmex Moisture Plus Ultra Hydrating Lip Balm
MooseHead Chubby Wax
First Aid Beauty Smooth Shave Cream
Image: i-D Magazine