The brands keeping blonde hair looking fresh

The range of purple shampoo on the market today is extensive, between violet pigments, deep conditioning bases, and protein-packed formulations, blonde hair can be high maintenance. Here is a round-up of 8 brands ideal for keeping blonde looking hair fresh in between salon visits.

John Frieda Colour Renew Tone-Refreshing Shampoo

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Formulated with a UV Filter, optical brightener and lavender technology, this shampoo converts UV rays to a white-blue light, making colour-treated hair appear lighter and brighter.

KMS COLORVITALITY Blonde Shampoo

Toning and reducing yellowing of grey, lightened, highlighted or natural blonde hair after just one use, this sulphate-free formula offers the reconstructing effects of conditioner and restores radiance.

Essano Blonde Tone-Correcting Purple Shampoo

This salon-quality formula uses natural ingredients to neutralise brassy tones and brighten blonde hair, leaving it vibrant and shiny. The low-foam, sulphate-free formula gently cleanses. The bottle is also made from rPET, 100% pre-used recycled material.

Fudge Clean Blonde Damage Rewind Shampoo

While erasing brassy yellow tones this dual force shampoo also works to reverse signs of chemical, styling and environmental damage in one wash.

Joico Blonde Life Brightening Shampoo

This gentle, sulphate-free cleansing shampoo whips up into a luscious lather, providing nourishment and luminosity. Specifically designed for bleached, double-processed and highlight blondes, it cleanses hair using a high-tech system.

Glow Lab Purple Shampoo

Silicone and sulphate-free, this purple shampoo is enriched with vitamin E, pro-vitamin B5 and betaine to restore the condition of blonde hair, leaving it soft and shiny.

Goldwell Blondes & Highlights Anti-Yellow Shampoo

Instantly bringing out colour luminosity, this shampoo neutralises unwanted yellow tones using a unique FadeStopFormula that minimises colour fading with every use.

Lee Stafford Bleach Blonde Everyday Shampoo

This shine-enhancing shampoo refreshes blonde hair and is gentle enough for daily use. It doesn’t strip hair of moisture or colour, creating a glowy and vibrant effect.

This article was originally written for BDAU by Aja Walter.