As far as the future of beauty is concerned, expect to observe an overlap between beauty and health products, with a focus on beautifying from the inside out.
We now understand that beauty isn’t just skin deep – outer beauty is a reflection of how healthy we are on the inside. So if you’re hoping to achieve complexion perfection through solely creams and lotions, you may want to rethink your approach. Traditional beauty retailers are now also stocking a suite of vitamins, supplements and powders to work alongside your skincare.
Try: Swisse Ultiboost Radiant Skin; Vitally 30 day subscription; MitoQ Skin Support Complex; Red Seal Evening Primrose Oil
By the same token, market research company Mintel predicts an increase in fitness-focused products to support active lifestyles. “Looking ahead, we will see more brands driving the ‘Active Beauty’ trend by launching new and innovative products that not only support consumers before and during physical activity, but aid in the recovery process as well,” predicts Vivienne Rudd, director of global insights at Mintel.
We can also expect to see more gym bag-friendly sized products and skincare with motion activated technology, where ingredients are released upon exercise.
Try: CliniqueFit Workout 24-Hour Mascara; CliniqueFit Workout Face + Body Hydrating Spray
Sleep has also become a huge wellness category this year and is expected to get even bigger. We're seeing more products marketed to aid sleep, whether it be products that help you fall asleep or work while you're sleeping. Either way, getting enough shut-eye is just as important as food and fitness.
Try: Dermalogica Sound Sleep Cocoon™, Weleda Sleep & Relax Drops, Absolute Essential Frankincense Essential Oil, L'OCCITANE Aromachologie Relaxing Pillow Mist
