SkinCeuticals expands into physical stores

According to WWD, L’Oréal owned brand, SkinCeuticals, is expanding its physical footprint with the introduction of its first set of service-led skincare stores.

Called SkinLab, each space is set to offer services in collaboration with members of the brand’s roster of 100 physicians, including dermatologists and plastic surgeons. SkinLab will also be shoppable, with SkinCeuticals’ full (previously only available online) brand range available at partner dermatologist offices and in Blue Mercury stores.

SkinCeuticals general manager, Tina Fair, said the decision to enter “service-led retail” was the result of the “aesthetic landscape changing.”
“Younger people are entering aesthetics, [but] one thing [other aesthetic services] lacked was skincare integration,” she said. “They also lacked the backing of a doctor.”

After researching the behaviours of the younger demographic currently being targeted, SkinCeuticals decided to delve into “accessible aesthetics” via SkinLab. This practice refers to procedures that don’t require much downtime, but are backed by doctors while not requiring a trip the doctor’s office.

The very first SkinLab location rolled out in December in Napa, California. The second one opens later this month in Houston, followed by a third in Stamford, Connecticut, in February. More spaces will be introduced throughout the year.

SkinLab’s offerings include SkinSmooth, an LED micropeel paired with SkinCeuticals’ Phyto Corrective Gel; SkinBright, a laser treatment that incorporates SkinCeuticals’ C E Ferulic serum, and SkinFirm, microneedling accompanied by the Hydrating B5 Gel. Prices are said to be affordable, with treatments lasting less than one hour.