LinkedIn has officially launched its new Stories feature in Australia, the first market in Asia Pacific to rollout the design.
The new feature allows users to upload short videos and photos, which live on the site for 24 hours.
Following the success of similar designs on Instagram and Facebook, LinkedIn Australia country manager, Matt Tindale said the launch will give professionals a more creative way of sharing content with their network, as reported by Mumbrella.
“Stories will give LinkedIn members another way to post professional content on our platform. It’s more relaxed and informal and gives them a chance to be a little bit more creative. You can share and show Stories for 24 hours and they include photos, videos, stickers and text. It’s a nice way for people that may have been a little bit hesitant in the past because posting is so permanent on their profile,” Tindale told Mumbrella.
Both people and brands will be able to share Stories, the individual posts can last up to 20 seconds, and users will be able to see who has viewed it. LinkedIn has released the below graphic which outlines further details:
Tindale told Mumbrella for brands and members to be successful on LinkedIn Stories they should be authentic, creative and talk about the things that are important to them.
LinkedIn Stories is live for Australian users now.