Pinterest predicts the beauty trends that will shape 2022

People use Pinterest to plan for the future. And according to Pinterest, this means it knows what’s next. In fact, eight out of ten of the platform’s predictions for 2021 came true.

“This isn't another year-end trend report,” Pinterest said. “This is a not-yet-trending report – a window into the future, from the place where people go to plan it. Let's look forward to 2022.”

You can find the full list of 2022 trends here, and below BD has included the leading beauty trends for 2022:


Bring the bling… to everything. Gen Z is driving a trend towards accessories that go way beyond the basic earring, cuff or layered necklace. They’re getting creative and accessorising the whole body, from tooth gems to crystal eye embellishments.

Trending search terms

Tooth gem +85%

Ear curation +3x

Dermal piercing unique +145%

Pedicure with rhinestones +150%

Crystal eye make-up +110%


In 2022, people will celebrate their natural texture with big hair styling techniques. Gen Z-driven space buns and high-puff hairstyles will continue to spike as people find new beauty inspo with Pinterest’s hair pattern search feature.

Trending search terms

High puff hairstyles +165%

Space buns natural hair +100%

Two puffs natural hair hairstyles +65%

Short natural hair styles +185%

Natural hair bun styles +160%


Soft layers and timid trims, be gone. In 2022, hard-to-miss hair – from mullets to octopus hair to bob cut wigs – will be the most-requested styles at the salon by Gen Z.

Trending search terms

Bob cut wigs +3x

Octopus haircut +2x

Shaved head dye designs +12x

Short hair mohawk +2x

Mullet hairstyle +190%


Stargazing just got a little easier. This year, people will paint landscape-style designs on their digits. Geode, desert and constellation-inspired nail art are all rising trends, especially among millennial searchers.

Trending search terms

Galaxy nail art +115%

Aurora nails +4x

Ocean nails acrylic +5x

Desert nails +105%

Geode nail art +2x

Image source: Supplied