Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of others in the beauty industry.
From an exciting ex-editor brand announcement, new staff appointments, industry awards, and business changes – there's a lot to catch up on from last month.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for August*.
Top five news stories:
1. Eleanor Pendleton announces beauty brand
2. Are Media names new head of social
3. tbh skincare undergoes complete rebrand
4. Mumbrella Publish Awards 2025 nominees named
5. Rare Beauty enters exciting new category
Top branded search terms:
1. LuxeSticks
2. FOREO
3. Grown Alchemist
4. AERIN
5. Swisse
6. SIMKA
7. Giorgio Armani
9. Jones Road Beauty
10. La Mer
Top non-branded search terms:
1. Fragrance
2. Foundation
3. Foot file
4. Hair
5. Nail clippers
6. Nail polish
7. Skincare
8. Teeth whitening
9. Night cream
10. Hyaluronic acid
Top industry search terms:
1. Michael Brown
2. Coty
3. Elise Wilson
4. Emily Findlay
5. Emily Taylor
6. Grace O’Neill
7. InStyle Australia
8. Vogue
9. Woman’s Day
10. Amy Clark
*SOURCE: GOOGLE ANALYTICS August 1 - 31, 2025
Header image credit: Getty
