MECCA has announced its first hair colour partnership with the world-renowned Josh Wood, exclusively launching his groundbreaking at-home colour range from July 1st.
The partnership will also see the first international Josh Wood salon open at MECCA Bourke Street later this year.
Set to be available in select MECCA stores and online, Josh Wood Colour redefines the at-home colour experience. With over 30 years of global industry leadership, Wood, hailed as the king of colour, is one of the most sought-after colourists in the world.
"What a delight to be opening our first international extension with MECCA, in one of the biggest bricks-and-mortar beauty stores in the world," said Wood.
"Their dedication to celebrating artistry as well as education and engagement perfectly connects with our goals for home hair colour."
His client roster reads like a red carpet roll call, with names including Victoria Beckham, Kylie Minogue, Florence Welch, Saoirse Ronan, Kendall Jenner, Elle Macpherson, and Gwendoline Christie.
His artistry is also trusted by fashion houses such as Prada and Louis Vuitton, and his London salon boasts a waitlist of up to 12 months.
"We were jumping up and down for joy when one of the world’s most talented and visionary colourists agreed to come to Oz and work with MECCA," said MECCA founder and co-CEO, Jo Horgan.
"Josh Wood is a true master of colour – but it’s the way he and his team make you feel that sets them apart. That rare mix of artistry, warmth, and personalisation is the magic we want people to experience at MECCA Bourke Street."
"It’s our beating heart of innovation, and we knew we needed a team that lives creativity and customer obsession to come with us on the journey. With Josh and his team leading our hair services and his expert products on shelves, we’re ready to meet every hair need, in-store and at home," said Horgan.
In 2018, Josh channelled his decades of expertise into a revolutionary at-home colour system, shaking up the £20 billion UK market. Today, a unit of Josh Wood Colour is sold every minute, with the range celebrated for its scientifically proven, salon-quality results that protect and preserve hair health.
The Josh Wood Colour Collection launching at MECCA includes:
- Hair Gloss $44 AUD
- Permanent Colour Kit $33 AUD
- Miracle Shot $35 AUD
- Colour Corrector $13 AUD
- Shade Shot $13 AUD
- Blending Brush $46 AUD
- Root Smudge $35 AUD
- Miracle Mask $44 AUD
- Miracle Hair Oil $35 AUD
- Shampoo For Coloured Hair $35 AUD
- Colour Conditioner (For Fine, Fragile Hair or Dry, Damaged Hair) $35 AUD
- Expert Colour Took Kit $46 AUD
- Colouring Gown $102 AUD
Josh Wood Colour will be available exclusively at select MECCA stores and online from July 1st.
Stay tuned for further details about MECCA Bourke Street, including salon service bookings and the opening of Josh Wood’s first international salon.
Image credit: Supplied
