Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of others in the beauty industry.
Exciting brand launches, a shock business closure, new editor appointments and big changes in beauty retail – there's a lot to catch up on from last month.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for July*.
Top five news stories:
1. Ex-MECCA staffers launch body wash collection
2. Jocelyn Petroni announces closure
3. Mamamia names new lifestyle editor
4. Rhode announces expansion into 7 international countries
5. MECCA's Melbourne flagship marks new era for beauty retail
Top branded search terms:
1. MECCA
2. Fenty Beauty
3. COVERGIRL
4. Aveda
5. ELF
6. Naturium Skincare
7. Azclear Action
8. Clinique
9. esmi Skin Minerals
10. Sephora
Top non-branded search terms:
1. Foundation
2. Lotion
3. Shampoo
4. Pigment solution
5. Facial roller
6. Beauty powder
7. Pencil
8. CC cream
9. Skin gummies
10. Glow powder
Top industry search terms:
1. VOGUE
2. Mamamia
3. BEAUTYcrew
4. body+soul
5. Elise Wilson
6. Hatrik House
7. Delaney Loane
8. Sally Hunwick
9. marie claire
10. Marie-Antoinette Issa
*SOURCE: GOOGLE ANALYTICS July 1 - 31, 2025
Header image credit: Getty
