Hairification, the innovative Australian hair care brand founded by Jordan Mylius, joined forces with Priceline Pharmacy to host an elegant evening to celebrate the launch of the H24 Complex Hair Repair Blonde Shampoo and Conditioner, and the expansion of Hairification’s cult-favourite H24 Repair Complex range.
The event brought together beauty editors, influencers, and industry tastemakers for a memorable experience that included bespoke welcome cocktails inspired by the new blonde range, a decadent three-course meal at Shell House's private dining room.
Every detail reflected Hairification’s aesthetic – from the warm lighting and polished tablescapes to personalised hair clip place settings that doubled as take-home keepsakes.
Gabby Tully, Priceline Pharmacy’s head of PR, communications and events, took the stage to celebrate the continued partnership between Priceline and Hairification.
Tully spoke about Priceline’s commitment to championing Australian innovation and making professional-grade hair care accessible to all consumers nationwide.
The H24 Complex Hair Repair Blonde Shampoo and Conditioner duo was the star of the night – a powerful solution for maintaining strong, vibrant blonde hair. Formulated with bond-fusing polypeptides and violet pigments, the range neutralises brassiness, strengthens weakened strands, and repairs damage while enhancing luminosity.
You can shop Hairification via Priceline here.
Image credit: Luke Latty Photography/Supplied
