Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what has sparked the interest of others in the beauty industry.
From an exciting world first and Christmas must-haves to TikTok awards and iconic beauty brands landing on Australian shores – there's a lot to catch up on from last month.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for October*.
Top five news stories:
1. LANEIGE and frank green team up for world first
2. Victoria Beckham Beauty announces Australian partnership
3. Best beauty launches for Christmas 2025
4. Naturium launches into Sephora ANZ
5. Nominees named for this year's TikTok Awards
Top branded search terms:
1. Clé de Peau Beauté
2. Goldwell
3. Benefit Cosmetics
4. Bangn Body
5. Jo Malone London
6. John Frieda
7. Jones Road Beauty
8. Kissed Earth
9. La Roche-Posay
10. Natio
Top non-branded search terms:
1. Cooling facial roller
2. Gel effect nail polish
3. Purple shampoo
4. Fluid facial sunscreen SPF50+
5. Waterproof lengthening mascara
6. Candle
7. Christmas
8. Perfume
9. Body lotion
10. Travel packs
Top industry search terms:
1. MECCA beauty PR
2. The Daily Telegraph
3. The Urban List
4. 9honey
5. Sephora Australia PR
6. The Australian Women's Weekly
7. Allison Yee
8. Amy Clark
9. Cream Magazine
10. ELLE
*SOURCE: GOOGLE ANALYTICS October 1 - 31, 2025
Header image credit: Getty
