Wed 4 Jun 2025
RATIONALE announces exciting retail expansion
The Australian luxury skincare brand has officially opened its 15th store.
What is BEAUTYDIRECTORY?
BEAUTYDIRECTORY is a members-only website for Australia and New Zealand beauty and health media and industry insiders. An invaluable resource, BEAUTYDIRECTORY features a database of over 19,000 products and comprehensive, up-to-date media and PR directories.
who we work with
Why join as a brand?
BEAUTYDIRECTORY offers a variety of key features that keep beauty brands connected to media, influencers and retailers. Here's how we do it.
- Brand and products listings, hi res images and contact information
- Regularly updated Media Directory including details for print and online publications, writers, editors and key influencers
- Bespoke content tailored to your brand
- A dedicated account manager to assist in every area of your membership
- A bi-weekly newsletter delivered straight to your inbox
Why join as a user?
With a BEAUTYDIRECTORY membership, we can support you in your role in the following ways:
- Comprehensive brand listings with detailed product descriptions, RRPs, pack size and downloadable hi-res images
- Breaking industry news, plus trend-driven and informative features
- Live event calendar and post-events wrap-ups
- On-counter dates for new product launches
- Beauty PR agency staff listings and contact details
- A beauty and health expert directory
