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Weleda announces exciting stockist news
Weleda is excited to announce it has expanded its stockists.
Chemist Warehouse will now be stocking the brand's iconic Skin Food range, beloved Calendula Baby Care products, and trusted Baby Teething Powder in stores nationwide.
This expansion of Weleda distribution makes it easier than ever for Australians to access Weleda’s award-winning, certified natural skincare and baby care solutions.
You can find the Weleda product range, here.
For medi enquiries, please reach out to Katja Phegan: katja.phegan@weleda.com.au.
MECCA MAX partners with FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025
MECCA MAX is excited to announce it is teaming up with FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025.
Keeping you looking pit-stop perfect from the starting line to the finish, attendees and VIP guests will have access to exclusive beauty experiences, including trackside touch-ups and high-performance beauty activations.
Put the pedal to the metal at the MECCA MAX Beauty Pit Stop Station for a complimentary express graphic eye makeover featuring MECCA MAX’s bestselling ‘Zoom’ eye collection. Guests will have the opportunity to browse the ‘Zoom’ eye makeup range, shop and take home some favourites. Don’t forget to snap pics in the dedicated photo zone – with lots of MECCA MAX products up for grabs!
Commenting on the partnership, MECCA-Maginations’ General Manager, Alexandra Bokeyar, said MECCA MAX is thrilled to accelerate this high-octane partnership for the second year.
"We are so excited to be trackside at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 for the second year running," said Bokeyar.
"As a Victorian, female founded brand, we can’t wait to bring some action-packed days of beauty to one of Australia’s biggest sporting events. Following the buzz from last year’s event, we have doubled our activation size, helping more beauty-loving Formula 1 fans get their colour fix."
"Think complimentary fast-paced, high-performance makeup applications, product giveaways, and we’ve even introduced shoppable experiences this year."
All trackside purchases at the MECCA MAX Beauty Pit Stop Station will come with a limited-edition reusable MECCA MAX cotton bandana or cosmetic bag, exclusive to the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, while stocks last.
MECCA MAX’s Beauty Pit Stop Station is in a central Circuit location near the Formula 1® Paddock, accessible to fans with all ticket types, and is available from March 13-16.
DB Cosmetics announces new stockist
Designer Brands (DB) Cosmetics is set to make high-quality, designer-inspired makeup more accessible than ever with an exciting new launch into Big W stores across the country.
With nothing over $30, this partnership brings DB Cosmetics' cult-favourite products and brand-new Glow Get Em range to beauty lovers nationwide, making designer-inspired beauty available at an affordable price.
Total Beauty Network global chief marketing officer, Amanda Connors shared her enthusiasm for the launch.
"DB Cosmetics' products are inspired by the biggest designer brands globally, yet come at a fraction of the price."
"Importantly, we never compromise on quality. With our launch into Big W, we’re making it even easier for Australians to access luxurious, high-performance beauty products that fit their budget," said Connors.
Media enquiries: Lucy Mitchell - lucy@effieandco.com.au.
The Jojoba Company joins Platinum Media & Communications
Platinum Media & Communications is excited to announce it is now representing The Jojoba Company.
In 2025 The Jojoba Company is on a mission to give people back control of their skin by ensuring people know that Australian Wadi-Wadi Jojoba is a one-of-a-kind product famous for helping skin fix itself.
The superior Wadi-Wadi Jojoba unlocks the skin’s natural intelligence. Because it’s made just like skin’s natural oil – helping it behave as it was always designed to do.
For media enquiries, please reach out to Jo Butler at: jo@platinum-mc.com.au.
effie&co is now managing PR for INIKA Organic
effie&co is now managing PR for INIKA Organic, a global leader in organic and natural cosmetics and skincare.
Renowned for its clean, high-performance formulations, INIKA Organic continues to set the benchmark in sustainable beauty.
For media enquiries, product samples, or interview opportunities, please contact Lucy Mitchell: lucy@effieandco.com.au.
al.ive body appoints Brand Etc. as PR partner
al.ive body has appointed Brand Etc. as its official PR agency, marking a strategic partnership ahead of a major product category launch in Q2.
The appointment marks a milestone growth phase for al.ive body who are committed to strengthening its brand presence and storytelling within the Australian lifestyle and beauty market.
Founded by The Block’s most successful ex contestant’s, interior designers and twin sisters, Alisa and Lysandra Fraser, al.ive body has carved out a niche in the home and personal care space with its luxurious yet accessible design-led products that seamlessly blend style and functionality. With a highly anticipated expansion into a new product category on the horizon, the brand is set to reach new heights in 2025.
"We’re thrilled to partner with Brand Etc. as we embark on this exciting next phase of growth," said Alisa. "Their expertise in lifestyle PR, strong media relationships, and deep understanding of the Australian consumer market make them the perfect partner."
Brand Etc., led by Gina Ingleby, has built a reputation for elevating premium lifestyle brands through strategic PR, influencer engagement, and impactful activations.
"We are incredibly lucky to be representing al.ive body and work alongside Alisa and Lysandra and their skilled team as they continue to innovate and expand their offering," said Gina. "In under 5 years al.ive body has redefined an entire product category by merging high-end design with quality formulations, setting them apart in the industry. The upcoming category launch is a logical and exciting next step for al.ive body and will be welcomed by their devoted customer base."
For media enquiries, product samples, or interview opportunities, please contact Scarlett Kasperski: scarlett@brandetc.com.au.
Hive welcomes new brand to portfolio
Hive is excited to announce it is now representing LUST MINERALS.
The brand has recently released its Blush + Lip Glow Sticks in three shades. A creamy, velvety texture that contains jojoba oil and vitamin E to add a natural luminous glow for cheeks and lips.
For media enquiries, reach out to the Hive team via: hello@publicityhive.com.
Go-To’s biggest Boxing Day ever is here
Go-To is giving away a free full-size Nifty Fifty SPF of your choice this Boxing Day*.
There’s simply no better way to wave goodbye to 2024, in our humble opinion.
‘Cos SPF isn’t optional, but we all deserve options. So you’ll able to choose between:
- Nifty Fifty Fluid: A barely-there invisible lotion for SPF haters.
- Nifty Fifty Mineral: Zinc-forward SPF, but make it modern.
- Nifty Fifty, The Original: The SPF you love, only bigger and with a bold new look.
This Boxing Day offer runs from 12am Thursday, December 26th, 2024 AEDT to 11:59pm Sunday, December 29th AEDT.
Available from gotoskincare.com.
*T&Cs apply. (They’re melting.) Your free Nifty Fifty SPF is available with any Go-To order over $25 and is limited to one sunscreen per customer, while stocks last. Excludes Bro-To, Gro-To, and Pop-Tarts.
Outside Beauty & Skincare announces exciting new stockist
After recently joining the beauty and lifestyle offering at DISSH earlier this year, Outside Beauty & Skincare will now be stocked in Australia’s largest premium beauty e-tailer, Adore Beauty, with consumers able to shop the brand from December 12th.
The announcement comes after a strong Black Friday and Cyber Monday period of doubling sales and following the launch of its new Outside Beauty & Skincare SPF50+ Face Crème that had a 10,000-person waitlist in November.
The retailer will allow both Australia and New Zealand to shop Outside Beauty & Skincare with ease and for the brand to reach a wider market, especially going into their busiest time of year, summer.
The brand's top seller is the SPF50+ Lip to Cheek, quickly followed by the SPF50+ Mineral Primer, which sells every 4 seconds at the start of summer.
"As a young brand, and Australian-made, we could not be more excited and prouder to partner with Adore Beauty," said founders Maddison Brown and Allyson Popovic.
"Adore Beauty has always been a dream retailer for Outside Beauty & Skincare and going into summer, and a new year, this could not be more perfect timing."
"We look forward to growing the brand with Adore and bringing luxury SPF and skincare to the masses," the sister duo said.
You can shop Outside Beauty & Skincare via Adore Beauty from December 12th, here.
For media enquiries please reach out to Montanna Picthall at TMC via: mon@tmcpr.com.au.
Little Bird PR expands beauty portfolio
Little Bird PR is excited to welcome vegan friendly, cruelty and paraben-free skin and haircare brand, Thanks to Nature to its growing beauty portfolio.
The agency will lead all public relations activity for the brand in Australia including traditional media outreach, product seeding, paid influencer management and brand partnerships.
For further information, please contact Lucy at: lucy.brooks@littlebirdpr.com.au.