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Fresh partners with UNESCO to protect biodiversity on Mauritius
Since the launch of its Tea Elixir Skin Resilience Activating Serum, fresh has been on a journey to protect biodiversity on the remote island of Mauritius, where it sources its powerful tea.
Biodiversity is the variety of all living things—plants, animals, fungi, and even microorganisms—that make up our natural world. A biodiversity hotspot is an area on earth that’s particularly dense in biodiversity—and under threat. Biodiversity hotspots are among the richest ecosystems in the world, and Mauritius is part of a regional hotspot that includes Madagascar and the Indian Ocean islands. As the places where the most biodiversity is in the most danger, these hotspots are becoming even more critical to our survival.
fresh is proud to be the first LVMH maison to become a member of the Union for Ethical BioTrade (UEBT), an internationally recognised nonprofit that promotes ethical sourcing of ingredients from biodiversity. Since 2020, fresh has worked with UEBT to improve the way it selects and sources its hero ingredients. This involves on-site assessments of local suppliers and cultivation or wild collection areas with verifications against the UEBT standard. The verification process is based on UEBT’s 7 principles, with the aim of showing progress toward sourcing with respect for people and biodiversity.
The unique Mauritius tea that powers Tea Elixir Serum is sourced from the famed Bois Chéri Tea Farm, the first and largest tea farm on the island. In October 2021, during the harvest season, UEBT visited Bois Cheri and conducted an in-depth assessment, utilising a checklist of more than 100 criteria. fresh is currently implementing improvement plans based on the findings of this assessment in close partnership with Bois Chéri and UEBT.
In addition to improving its sourcing practices, fresh is also committed to giving back to this island’s rich ecosystem. Bois Chéri Tea Farm is located next to the Black River Gorges Bel Ombre Man and Biosphere Reserve. Biosphere reserves are testing sites for interdisciplinary approaches to sustainable development, and the brand is excited to announce a formal partnership in the UNESCO Man and Biosphere (MAB) Program in Mauritius to restore three endemic plant species that are native to Mauritius and at risk of extinction.
With this new partnership, fresh will be providing resources to help preserve and safeguard three plant species that are important to the island’s ecosystem. The plant species were identified and selected with support from the National Parks & Conservation of Mauritius and include the official country flower:
- Trochetia boutoniana (a type of flowering shrub and the official flower of Mauritius)
- Hyophorbe vaughanii (a variety of palm tree)
- Erythroxylum Laurifoflium (a type of flowering tree/shrub)
The long-term goal of this project is to remove these species from the International Union for Conservation of Nature (IUCN) red list—meaning these species no longer would be listed as threatened.
All of fresh’s efforts on Mauritius island and sustainability commitments worldwide are aimed at helping biodiversity thrive. By protecting biodiversity, we are working to ensure a future that is forever connected and forever fresh.
About Forever fresh
Forever fresh is our commitment to caring for the skin of the earth as we do our own. We are focused on responsible sourcing, eco-design, climate action, and communities. As a brand, we are committed to do our part to leave the future generation with a world that is forever fresh.
About UEBT
The Union for Ethical BioTrade (UEBT) is a nationally recognised nonprofit association that works to regenerate nature and secure a better future for people through ethical sourcing of ingredients from biodiversity.
About MAB
The Man and Biosphere (MAB) UNESCO Program is an intergovernmental program that promotes economic development and aims to enhance the relationship between people and their environments through science.
QV Skincare to be stocked at Woolworths nationwide
QV Skincare is excited to announce that for the first time, the QV range will be stocked in Woolworths supermarkets nationwide.
From early September, 2023, selected products from the QV Body, QV Ceramides and QV Baby ranges will be stocked in Woolworths and available for purchase in-store and online.
Created by Ego Pharmaceuticals nearly 50 years ago in response to a request from the head dermatologist of Melbourne’s iconic Queen Victoria Hospital for Women and Children, QV Skincare has grown into being the #1 recommended sensitive skincare brand by healthcare practitioners in Australia.
Decades on, the QV brand remains family-owned, Australian made and synonymous with quality and innovation; with over 50 QV products now sold in more than 20 nations around the world. Alan Oppenheim, Ego’s Managing Director said “Our goal has always been to help improve the skin health of Australians and people around the world, with products made in our own world-class pharmaceutical plant in Melbourne.
“As a proud Australian company, we are excited to make the QV Skincare range more easily available for Australians by being stocked in Woolworths supermarkets. We hope that consumers will enjoy the ease of now being able to purchase their favourite QV products during their regular grocery shop as well as from their local pharmacy.”
Georgie Inch, Woolworths Beauty Category manager said “We're thrilled to be the first supermarket in Australia to offer QV Skincare. “We know that a large number of Australians identify with having sensitive skin, and are seeking out products that are gentle and help to soothe a range of skin conditions.
“We’re always looking at ways to expand our beauty range based on what our customers are telling us, and having a leading skincare brand like QV allows us to do just that.
“QV is a trusted Australian brand, and we’re excited to delight our customers with this new, great value range to make it easier for them to pick up as part of their next grocery shop in store or online.”
For more information on the QV Skincare range, visit www.qvskincare.com.au
For any media enquiries regarding QV Skincare please contact laura.lock@egopharm.com
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Synergie Skin launches new foundation
Synergie Skin touches base with its latest hybrid skincare-meets-makeup staple to the Synergie Minerals range.
Meet EnviroVeil: an intelligent, liquid mineral high-performance foundation featuring active skincare ingredients, that offers broad-spectrum SPF30 and environmental protection. This silky, light-reflective formula leaves your skin with a dewy, radiant glow whilst simultaneously providing an antioxidant-rich veil against UVA, UVB, blue light and environmental pollution.
The Science Behind the Formula
Zinc oxide, titanium dioxide and iron oxides for solar protection
Mineral zinc oxide and titanium dioxide provide broad-spectrum sun protection benefits. Iron oxides also block HEV (blue visible light), which is especially beneficial for those with hyperpigmentation and melasma. Zinc oxide is also a hero ingredient for reducing skin irritation and inflammation
Polygonum aviculare for antioxidant protection
This botanical flavonoid concentrate protects against the negative effects of solar radiation and environmental free radical damage.
Lycopene for additional antioxidant benefits
This potent antioxidant neutralises skin-damaging free radicals and is clinically proven to reduce UVB-induced skin damage.
Betaine for hydration
This ingredient is a humectant that balances water levels in skin cells whilst enhancing fibroblast growth and collagen production.
EnviroVeil is available in nine shades, and with just a small amount, you can take your look from sheer-to-medium coverage for a flawless, fortified, and glowy complexion.
Fulfilling its promise of increasing sustainability, Synergie has ensured EnviroVeil tubes are made from sugarcane packaging, which has a 50% better carbon footprint than conventional plastic tubes. For application, EnviroVeil works best with the new EnviroSponge tear-drop shaped foundation blender, which is latex-free and fully biodegradable
New product launch: Nu Skin ageLOC LumiSpa Blemish Serum
Nu Skin, a global beauty and wellness brand renowned for its award-winning products, is excited to unveil the latest addition to its skincare lineup: the LumiSpa Blemish Serum.
This remarkable serum is a multi-tasking must-have with moxie, specifically formulated to knock out visible breakouts and blemishes, revealing clearer, smoother, and healthier-looking skin. The serum combines Silver Microsilver, which promotes a healthy-looking complexion, and 2% Salicylic Acid to exfoliate and treat existing acne while preventing future breakouts. Azelaic Acid clarifies the skin, leading to a more balanced and even skin tone, while Noni Extract, sourced through controlled environment agriculture (CEA), helps reduce sebum production and keeps skin calm and refreshed.
Completing this remarkable formula is Nu Skin’s ageLOC Blend, an exclusive technology targeting the sources of ageing to reveal a more youthful and radiant appearance. In Australia, where approximately 85% of the population experiences acne-related concerns, this potent serum contains a nourishing blend of powerful ingredients carefully formulated for maximum blemish fighting benefit.
LumiSpa Blemish Serum RRP: $73.00
Lush partners with Barbie for latest collection
All lovers of the colour pink rejoice - Barbie x Lush is here for the ultimate Barbiecore bathroom moment! We know that a trailblazer like Barbie settles for nothing but the best when it comes to her self-care routine and Lush is a trailblazer itself when it comes to fresh, handmade, cruelty free and minimally packaged cosmetics. Lush also has many strong females at its helm, with four of our six founders being female and the driving force behind some of the brand's greatest inventions to date- including the much-loved, original Bath Bomb!
The Barbie x Lush Collection offers a complete range of self-care in Barbie’s quintessential pink hue, meant to be used and loved by everyone looking to reclaim the colour as a symbol of empowerment, daring and being fearless. With everything it does, Lush strives to offer customers the freshest cosmetics and an ultimate waste-free shopping experience. The Barbie x Lush Collection is made by hand, using the highest quality ingredients that leave the world a little bit lusher. The assortment features ‘naked’ products that don’t require any packaging - from soaps to bath bombs.
Melody Morton, Lush's Creative Concept Director spoke about the partnership, saying: "Partnering with an icon like Barbie is truly a dream come true for Lush. Barbie continues to push boundaries and doesn’t let anyone underestimate her abilities. We imagined what Barbie’s self-care routine would look like and created this range, meant to be used and loved by all. The collection is for everyone who wants to embrace the power of the color pink!"
The Barbie x Lush collection has eight products in total:
Barbie x Lush: Barbie Perfume
$65.00 / 30ml
Spread kindness and confidence with a spritz of this fun, fresh perfume. The cherry notes of almond essential oil, along with comforting tonka and sweet wild orange create a fruity, happy-making fragrance.
Barbie x Lush: Barbie Pink Shampoo
From $17.00
Make hair feel fantastically soft and shiny with marshmallow root infusion and fresh strawberry and lemon juices. This pink pigmented shampoo may tint very light or porous hair, so we advise you not to toy with it.
Barbie x Lush: Barbie Body Balm
$19 / each
Follow your dreams to soft, sparkly skin with our limited-edition body balm made in collaboration with Barbie. Made fresh with organic butters, hydrating oils, chocolatey-scented ruby cocoa liquor and heaps of glitter to make your skin smell incredible, feel soft and shine bright!
Barbie x Lush: Barbie Jelly Mask
$19 / each
Plan a home spa day with friends and have some fun with this pink jelly mask. Just pinch off a piece and work to a paste between your hands, then smooth over your skin. Calming calamine powder,soothing rose absolute and deep cleansing kaolin
clay will leave your skin feeling fresh and beautiful!
Barbie x Lush: Barbie Dream Sugar Scrub
From $20
Scrub up with swirls of sugar, moisturising butters and brightening citrus oils to make skin feel unreal. The citrusy scent of lemon myrtle and Persian lime oils, along with a dash of glitter leave you with bright skin and a sunny disposition!
Barbie x Lush: Barbie Boombox Soap
$12 / each
Lather up and rock out with this limited-edition Boombox Soap made in collaboration with Barbie. Handmade with our palm-free soap base, a juicy rhubarb and custard scent and added Fair Trade organic cocoa butter to moisturise skin. Soft, sweetly-scented skin? It’s music to our ears!
Barbie x Lush: Barbie Heel Soap
$12 / each
Wash up in style with this fashionable pink high heel made in collaboration with Barbie. We make these heels by hand with our palm-free soap base, a yummy rhubarb custard scent and Fair Trade organic cocoa butter to leave skin feeling soft and
smelling sweet. It’s pink, it’s iconic and it’s only here for a limited time.
Lush is leading the cosmetics industry in combating over-packaging by developing products that can be sold to the consumer without any packaging. Products in packaging will be part of the brand’s closed-loop recycling program, Bring It Back, which encourages customers to bring their empties to a local Lush shop for $1 off their same day purchase, or five empty pots for a free Fresh Face Mask.
BarbieTM x Lush is available in-store, online and in the Lush app.
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Elizabeth Arden hosts pop-up
Cult skincare brand Elizabeth Arden is hosting their first ever pop-up from Monday August 7th till Sunday August 13th at Sydney Pitt Street Mall (next to Zara).
This interactive activation coincides with 8th of the 8th (8 August) and the entire week we will be celebrating this moment with the full and beloved Eight Hour Cream Collection.
Developed by Elizabeth Arden herself, the classic Eight Hour® product has become a must-have skin protector with one sold every 30 seconds worldwide during the activation we are celebrating 88 ways to use the iconic best-seller and handing out free product to everyone for 7 days!
How it works:
- At the pop-up everyone is invited to pick a ball
- The ball matches a Red Door number, inspired by the Elizabeth Arden Red Door on Fifth Avenue, New York
- Behind these Red Doors there are hundreds of prizes to be won from the Eight Hour Cream Collection
Further details: The Elizabeth Arden Eight Hour Cream pop-up is open every day from Monday 7th of August till Sunday 13th of August between Westfield retail hours, including adjusted hours on Thursday.
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Olay introduces new Luminous Hyaluron + Niacinamide range
Did you know skin hydration drops over time, losing almost 20% of moisture by the end of the day? This then begs the question: How do you keep your skin truly hydrated? Enter Olay, a brand backed by years of science. For the first time, the brand conducted a skin care clinical trial that showed skin is becoming increasingly dynamic throughout the day.
Knowing our skin has become less stable, the question Olay asked was: how do we correct it? The answer lies in strengthening the skin barrier and delivering consistent hydration. The study showed getting only instant hydration when your skin moisture barrier isn’t intact means moisture can still escape the skin throughout the day, making it dehydrated. However, getting hydration with a strong skin barrier enables moisture to stay locked in; making skin look plump and dewy all day long.
Given the hashtag #hyaluronicacid has 1.8 billion views on TikTok, it’s safe to say we’re sold on the ingredient’s impressive moisturising benefits. But, there’s one thing that’s not talked about: how long does this moisture actually last? Not long on its own - and the benefits are even shorter-lived with damaged skin barriers that have become more common with our increasingly dynamic skin.
Research has shown that 29% of women^^ are unsatisfied with their moisturiser, which inspired Olay to create a solution that will truly quench their skins thirst. Olay’s sciencebacked research led to the NEW Olay Luminous Hyaluron + Niacinamide range which hydrates all day and all night- trapping moisture for 24 hours, guaranteed.
The formulation dives up to 10 layers deep into the surface of the skin to trap the hydration it desperately needs, while also repairing and maintaining the skin barrier. The formula leverages the power of two superior ingredients to deliver instant hydration:
Olay’s signature high purity, bioavailable Niacinamide: Niacinamide, also known as Vitamin B3, strengthens the skin moisture barrier to lock in hydration all day long.
Hyaluronic Acid: Boosts hydration instantly for plump and dewy skin.
When combined, Niacinamide and Hyaluron create a synergising effect that improves performance, allowing for more targeted action that visibly hydrates skin. Olay’s bioavailable formulation of Hyaluronic Acid and high purity Niacinamide is at an optimal concentration level so that you can feel confident that your skin is not only absorbing the active ingredients, but that they also reach their intended destination for targeted action.
The Olay Luminous Hyaluron + Niacinamide collection delivers proven results, with consumer studies finding that 92% felt their skin was “instantly hydrated”^, 95% felt their skin “become smooth and supply”^, and 92% agreed that it delivered “long-lasting hydration”^.
Results for oily skin
All skin types need hydration, but people with oily or combination skin are most susceptible to the myth that they don’t need to moisturise. In Olay’s studies, these consumers reported that heavy creams clog their pores and lead to breakouts. Olay’s superior patented gel texture was designed with them in mind, and the result is an irresistible satin finish that melts into the skin without leaving a greasy residue. The satin finish is a scientific feat, due to hyaluronic acid’s sticky nature. 11 Olay scientists spent over two years developing more than 200 iterations and conducting consumer testing before the formulation was finalised.
The collection
Olay Luminous Hyaluron + Niacinamide Gel Serum, RRP $59.99
This concentrated gel super serum provides an instant boost of hydration to the skin and locks it in all day long. In 24 hours, skin is hydrated for plumper and smoother skin.
Olay Luminous Hyaluron + Niacinamide Gel Moisturiser, RRP $59.99
This gel-like moisturiser is packed with Niacinamide, Hyaluronic Acid, Vitamin B5 and Glycerin to lock in hydration 4X longer* for up to 24hr hydration and plump and dewy skin.
Olay Luminous Hyaluron + Niacinamide Eye Gel, RRP $59.99
Eye creams are designed for the delicate layers of skin under your eyes. This eye cream instantly hydrates under the eyes for brighter looking skin and locks in that moisture for up to 24 hours.
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Swisse launches campaign to help break bad sleep habits
A movement begins today fueled by sleep advocates at Swisse Wellness, urging doom scrollers and late-night-procrastinators to break bad sleep habits in one simple step – Go The **** to sleep!
Swisse has enlisted a stellar “Sleep Squad” for the campaign, including food and style icon Melissa Leong, celebrated comedian and dad Jimmy Rees, next-gen athlete Harry Garside, mental health advocate Brooke Blurton and boss energy queen Lillian Ahenkan aka. Flex Mami. In a series that uncovers their ‘Sleep Confessions’, the campaign talent has spilled their personal icks, fails and bedtime rituals.
Throughout the personal Q&A series, Harry Garside delves into his recovery tactics, Melissa Leong shares her favourite calming ways to wind down and Brooke Blurton uncovers her worst no-sleep fail - all for the love of Australia’s #1 sleep supplement brand*.
The Swisse Sleep range features a wide variety of innovative formats and formulations that caters for various need states and taste preferences. The campaign also unveils a new favourite to the range, the new Swisse Ultiboost Saffron + Sleep Drops which will hit shelves nationally in August.
The Sleep Health Foundation applauds Swisse for this sleep campaign that encourages people to get into bed earlier, if they are able to. The Foundation is heartened to see a campaign with a call to action to value sleep and to see it as an essential part of wellbeing. Technology use in the evenings may delay bedtime and interfere with sleep and the Foundation hopes that this campaign can help to improve people’s lives via a better night’s sleep**.
Swisse Sleep supplements are now available to purchase via Swisse, Chemist Warehouse and other leading retailers and local pharmacies.
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Jessica Mauboy is the face of ghd Duet Style
ghd ambassador Jessica Mauboy is the new face of the brand’s revolutionary hot air styler, ghd Duet Style. Jess, who officially joined the ghd family earlier this year, will now use her powerful and influential voice to promote the award-winning duet style, which has achieved phenomenal success internationally since its launch in February.
A global first, the 2-in-1 styler* transforms hair from wet to styled with no heat damage**, all thanks to the revolutionary breakthrough technology that combines hot air and low temperature heated styling plates to achieve perfect ghd styling results with unprecedented softness for up to 48 hours *** and 2x more shine ****.
Already a lifelong fan of ghd, Jess joins the legions of cult fans who turned the tool into a viral sensation on social media at launch.
“The duet style is honestly a lifesaver, and I can’t believe there was nothing on the market like this before. When I’m on tour I often style my own hair. With the ghd duet style I find it quick and easy to achieve a salon quality finish myself, with the confidence that it’s not doing any heat damage to my hair,” said Jess.
“I don’t have to wait for my hair to dry, I can just go straight in with the duet to dry and style my hair at the same time and then use the shine shot mode to perfect my look - whether it’s glassy straight or adding a soft wave - I love that multiple looks can be achieved with one tool. If you haven’t already tried this amazing styler, you’re missing out!”
To celebrate the extension of the brand’s partnership with Jess, she will star in a brand new creative campaign showcasing the duet style’s incredible power, set to the soundtrack of her hit single Right Here Right Now. The futuristic and tech-inspired shoot brings to life Jess’s signature playful personality, as her hair is transformed from wet and wavy to glossy and sleek using ghd duet style, styled behind the scenes by ghd creative artist Joey Scandizzo. The world’s leading hair tool brand is thrilled to extend its partnership with the beloved Australian singer, songwriter, and actress.
“Jessica Mauboy is the ultimate ghd woman. A powerhouse of talent and fierce champion for women, yet unwaveringly relatable and authentic - she is the embodiment of everything ghd stands for. We love having Jess as part of our ghd family and are so excited to announce her as the face of our game changing duet style,” says Karen Cox, ghd’s Head of Marketing ANZ.
*no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair, **that combines hot air and heated styling plates, ***consumer testing, 142 women, June 2021 (ROW), 109 women, Oct 2021 (China), ****vs naturally dried hair, dependent on consumer use, *****measured in drying mode vs ghd hair dryer with a brush, depending on consumer use.
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Summer Fridays best-selling Blush Balm Sticks set to hit Australian shelves August 1st
Australian cult-favourite beauty brand Summer Fridays are set to launch their highly anticipated Blush Balm Sticks into MECCA on Tuesday 1st August 2023 (RRP $45.00).
The Blush Balm Sticks are a multi-use cream stick that gives cheeks and lips a touch of sheer colour. These easy-to-blend sticks are available in 4 different shades and provide a boost of hydration with hyaluronic acid and glycerin.
Available in Shades:
Heat Wave - A pop of vibrant deep red
Pink Skies - A soft, sunset-inspired pink
Warm Desert - A sheer, sun-kissed terracotta
Dusty Rose - A dusk-inspired, soft mauve
