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Maybelline New York collaborates with Roblox
Maybelline New York has made its foray into the virtual realm of Roblox, captivating a fresh audience of makeup enthusiasts. In collaboration with Splash, the brand has introduced a comprehensive 360-degree campaign designed explicitly to engage the dynamic music community thriving within Roblox.
Within this virtual domain, Maybelline provides a captivating array of virtual makeup looks, entertaining mini-games, and exclusive music experiences, thus fashioning an immersive environment that fervently advocates self-expression, a fundamental principle deeply cherished by Maybelline New York.
Emily Arkells, the Vice President of Digital at Maybelline New York, enthusiastically asserts, "As the preeminent makeup brand in the digital sphere, Maybelline remains unwavering in its commitment to deliver novel and exhilarating experiences that champion self-expression. Our collaboration with Splash on Roblox enables us to seamlessly embed our products into an interactive universe. Boasting a diverse assortment of virtual makeup looks, meticulously crafted by talented makeup and 3D artists, users are now afforded the opportunity to experiment with various styles and expressions within Roblox's virtual realm, all through the immersive music game, Splash. This partnership seamlessly aligns with the core values upheld by Maybelline New York—namely, self-expression, playfulness, and empowerment—thus ensuring that self-expression becomes readily accessible to everyone, wherever they encounter our brand."
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Kerasilk x Rachel Gilbert
October is breast cancer awareness month
In Australia 1 in 7 women will be diagnosed with breast cancer in their lives. Rachel Gilbert in conjunction with Sydney Breast Cancer Foundation (SBCF), has created two Limited Edition T Shirts to raise funds and awareness. Kerasilk is very proud to support this initiative with hair by Kerasilk Stylist, Jo Daros of Indie Sky + Co.
The campaign, shot at the Rachel Gilbert head office brought together famous faces, healthcare professionals and breast cancer survivors alongside charity workers and friends of the brand. Featuring founder and creative director Rachel Gilbert, Kate Waterhouse, Montana Pitt and Jessica Rowe, as well as Lucy Vecchio Rachel Gilbert CEO and SBCF Board Member, and Jo Stiel from SBCF.
Kerasilk Stylist Jo Daros worked with each guest, many of whom were out of their comfort zone, using the Kerasilk Styling range on their hair for maximum confidence in front of the camera. “It was such a beautiful day, being inspired by so many powerful women. I was proud to represent Kerasilk and support such a worthy cause,” said Jo Daros.
While Australia has the highest survival rate in the world, more can be done. The Rachel Gilbert x Sydney Breast Cancer Foundation t-shirts will be sold exclusively at Rachel Gilbert. 100% of profits will be donated in addition to $2.00 from every online order for the month of October.
The two T Shirts are available at Rachel Gilbert boutiques and at rachelgilbert.com now.
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Hermès Expanding Luxe Beauty Range
The newly appointed creative director (for beauty), Gregoris Pyrpylis (former Greek makeup artist) has officially expanded the Hermès beauty line. Launching October 15th as ‘Le Regard’ the line includes six eyeshadow palettes, six mascaras and several accompanying tools.
The range's packaging was conceived by Pierre Hardy, with the eyeshadow palettes specifically being inspired by the geometric, Bauhaus styles. The style is more than aesthetic, Pyrpylis saying “It’s not just about playful composition—it is functional,” featuring refillable pans with 2 square base shades and 2 complementary iridescent circular hues. Create a bold look or a subtle accent with a pop of colour from the second circle.
Enjoy showing your self-expression and feeling your most empowered with this new range.
GROW LAUNCHES SUPERMARKET-FIRST CLINICALLY PROVEN HAIR DENSIFYING TREATMENT
Grow Thicker Fuller Daily Densifier launches in Woolworths on 16th October 2023. The growth enhancing treatment will be priced at only $27.
Daily Densifier has been clinically (trial results provided below) proven to provide thicker, fuller and denser hair, decreasing hair fall and increasing new hair strands, in only 60 days. The daily treatment is water-thin that dries quickly, leaving no oily or sticky residue.
Clinical trial results:
- 92% agree their scalp looks healthier
- 88% agree their hair looks thicker
- 85% agree their hair looks fuller
- 88% have seen decreased hair fall
Daily Densifier contains an active concentration of Resveratrol, a powerful antioxidant proven to prolong the growth phase of the hair follicle, as well as Ginger and Clove Extracts to visibly improve hair thickness and texture.
Grow products are formulated for fragile and thinning hair and promote scalp health as the foundation for healthy hair growth.
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A win for Aussie Alya Skin (and all our Biome’s)
Originated as the Instafamous brand, Alya Skin has become the first Australian beauty brand to earn the Seal of Approval from Kind To Biome - a leading authority in microbiome-focused skincare. This recognition underscores Alya Skin’s commitment to innovation and the brand's dedication to safe and reliable skincare products.
Kind To Biome is a leading authority in microbiome-focused skincare, dedicated to promoting skin health through science-driven innovation and testing. The organisation evaluates and recognizes skincare brands and products that support a balanced and healthy skin microbiome. Brands awarded the Kind to Biome Seal of Approval adhere to stringent standards of quality, efficacy, and safety. Products tested successfully under the Kind to Biome protocol are proved to be gentle towards our skin’s microbiome and their use can be considered compatible with it.
A healthy skin microbiome is our main ally in maintaining skin health. It is imperative to prove that the products we use as part of our daily routine respect our microbiome which is directly linked to skin barrier function and therefore retainment of skin moisture, while also upholding a more balanced and healthier-looking complexion. The skin microbiome plays a huge role in the appearance of your skin as it protects and helps maintain skin health.
Shinta Huynh, New Product Development Manager at Alya Skin comments, "Alya Skin is dedicated to providing the highest-quality skincare solutions, and our Kind To Biome approved products for sensitive skin are a testament to that commitment. We are thrilled to offer innovative, microbiome-friendly products that cater to the unique needs of individuals with sensitive skin."
"The partnership between Alya Skin and Kind to Biome signifies a significant step forward in the skincare industry. Alya Skin's dedication to microbiome-friendly formulations aligns perfectly with our mission to promote skin health through science-driven innovation," said Leo Salvi, Head of Science at Kind to Biome. ‘’After performing rigorous testing on the effects that these products have on our natural healthy microbiome, we can confidently say that Alya Skincare has developed a beauty routine that works for your skin’’
The Kind to Biome approved products include the famous Pink Clay Mask, Exfoliating Sorbet, Collagen Sleep Mask and Micellar Water. Alya Skin is excited to announce that it will be launching two additional Kind to Biome approved products in the coming months, further expanding its commitment to sensitive skin care innovation. The new formulas blend practical science, extracts, and native ingredients from our home.
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Lancome Ambassador Aisha Dee Makes Her First Global Appearance
Two French institutions collide with the LANCÔME x LE LOUVRE collection.
Lancôme Australia and New Zealand Ambassador and international actress, Aisha Dee attended her first official brand appearance in Paris to celebrate Lancôme’s collaboration with the iconic Louvre.
The newly appointed face of the French beauty house was announced in August, representing Australia and New Zealand on an international scale, amidst the likes of celebrities and Lancôme Global Ambassadors Amanda Seyfried, Aya Nakamura, Penelope Cruz, Chiara Ferragni, Emma Chamberlain and Isabella Rossellini. Guests came together to commemorate the partnership between two iconic French institutions, Lancôme and Le Louvre in anticipation for a limited edition collection to launch across the globe- The 'Lancôme x Louvre' collection. Lancôme Global Brand President, Françoise Lehmann, commented on the significance of the collaboration.
About the Collection:
Created by Lisa Eldridge, global creative director of Lancôme Makeup, The 'Lancôme x Louvre' collection takes inspiration from the light, colours and masterpieces featured in the Parisian museum’s sculpture department.
The collection includes:
● Richelieu Wing Palette - Combines a highlighter plus four unique shades of eyeshadows inspired by the famed Richelieu gallery of the Louvre and Greek poetess Corine. Each shade takes the name of a different part of the Richelieu wing.
● Génifique - Representing health, the Goddess Hygie is the muse for the Lancôme x Louvre limited edition of Génifique. As a symbol of wellbeing, Hygeia is the inspiration for Lancôme’s advanced formula for the health of the skin.
● L’Absolue Rouge Drama Matte - for lips that tell mythical stories of antiquity and embrace our own strength and beauty, L’Absolue Rouge collection is inspired by the four chosen muses within the art pieces of the museum. Available in four shades 200 French Drama, 274 French Tea, 105 Celestial Rose and 196 French Touch.
The limited edition collection will be available to shop from the 30th of October.
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Winners from the 2023 Kao Salon Global Experience event
The highly anticipated 2023 Kao Salon Global Experience was recently unveiled with an explosion of creativity, innovation, and inspiration. This captivating two-day event brought together over 2000 stylists from across the globe for an unforgettable spectacle held in the vibrant city of Chicago on September 24 and 25, 2023. Attendees were treated to a mesmerizing showcase of the latest trends, techniques, and products that have become synonymous with the Kao Salon family.
Dominic Pratt, President of Kao Salon Division, emphasized the brand's deep commitment to creativity, innovation, and integrity, which drives them every day. The Kao Salon Global Experience is a manifestation of this ethos, celebrating not only their exceptional products but, more importantly, the remarkable individuals who constitute the Kao Salon family.
More than just an event, the Kao Salon Global Experience is a celebration of creativity, a testament to innovation, and a gathering of like-minded individuals passionate about pushing the boundaries of the beauty and hair industry. It also marked a significant milestone as it was the 75th-anniversary celebration of Kao Salon's stylist-centric brand, Goldwell. This anniversary represents the culmination of decades of industry-breaking innovation, leading-edge technology, relentless research and development, and the deep relationships forged between Goldwell and its stylists.
Highlights from the event included the Global Creative Awards evening, where new winners were announced, the debut of the "Hair Every Wear 3.0" collection by Global Goldwell Ambassador Angelo Seminara, and the "Eras of Anarchy" collection by the Rush Artistic Team. The latter collection drew inspiration from and paid homage to British fashion icons, promising to take the audience on an eclectic visual journey that inspires in the distinctive Rush style.
Angelo Seminara expressed his enthusiasm for the event, describing it as a unique gathering that allowed him to share his vision and passion with like-minded professionals. The Global Creative Awards Evening, in his words, stands as the premier evening event of its kind worldwide.
Additionally, Mario Krankl's show was a celebration of creativity. His collection video, titled "Frankenstein's Beauties," delved into a relevant and profound theme. Krankl, in his role as a "hair smith," demonstrated his expansive understanding of hair, stating, "Besides the salon business, hair is my playground and an expression of infinite creativity."
See below list of winners.
Avant Garde Stylist of the Year
Amanda Magistro, Salon Alm - Global Gold Winner
Men's Hairstylist of the Year - AUS Winner
Laura Edmunds - Ella Jade Hair
New Talent Colorist of the Year - AUS Winner
Sam Shepherd (Headroom Hair Salon) @sam_headroomhair
Creative Colorist of the Year - Aus Winner
Alannah Read (Ella&Jade) @alannah_jade @ellajadehair
Creative Haircutter of the Year - Aus Winner
Anna McNamara (Ella&Jade) @ellajadehair
NEW ZEALAND - Creative Colorist NZ Winner
Luca Murray Lauko (Vivo) @lucamurraylauko @vivohairnz
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Big Brand News For Arbonne
Launching their latest range in June, Arbonne has continued their ‘derm’ collaboration and expanded from ‘glow’ to their new ‘advanced’ range.
The exciting range consists of five standalone pieces and two multi-step kits, which bodes well for those hoping to use the products in conjunction with one another. The range aims to target fine lines, wrinkles, texture and loss of firmness and elasticity.
A look into the products:
As Arbonne is a certified B Corp company, their mission is to create products that meet the highest standards set by B Corp to create a positive social and environmental impact. So, it should come as no surprise that their products boast a vegan formulation with a PETA approved cruelty-free seal of approval. Oh and bonus: they’re also gluten-free (basically good enough to eat).
Arbonne promises to go beyond clean with their ingredient lists so you can be sure any ingredient included will be doing the absolute best for not only your skin but also the environment.
Check out the Derm Results Advanced Range here…
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Estée Lauder Presents ‘Lit From Within’ the Ultimate, Immersive Advanced Night Repair Experience taking over Bondi for a Limited Time Only
Cult skincare brand Estée Lauder and their iconic Advanced Night Repair are taking over
Bondi Beach for a glow up like no other, from Friday 29th September to Saturday 30th
September 2023. Aptly entitled ‘Lit From Within’, this immersive and interactive experience
will allow consumers to step into the world of skincare, circadian sounds and night lights.
In celebration of their best-selling, multi award winning Advanced Night Repair (ANR) guests
will be able to hydrate, recharge and dial up the radiance to achieve the ultimate lit-from
within glow.
An engaging experience like no other, Sydney’s iconic Campbell Parade will transform into
an Estée Lauder shop front but not all is what it seems. Guests will step into a slumber party
inspired dreamland in the sky with multiple touchpoints and photo moments throughout.
Inside the space will be a variety of incredible state of the art activations including live DJ’s,
a playful Pillow Portal and bespoke skin-boosting sodas available at the recharge station.
Visitors will also have the opportunity to win full sized ANR products from, the first ever
Pillow Portal, And can step inside the photo booth, to shoot their very own glow up Reel.
Estée Lauder staff will also be on hand for deluxe sampling opportunities, complexion
consultations and the iconic serum will be available for purchase on the day.
The pop-up will open from Friday 29th September 11am - 8pm, Saturday 30th September
9am-5pm for two days only, spaces are limited and registration is recommended.
Secure your pass to explore ANR like never before and achieve all your #skingoals in one
place. Pre-registration will grant you access to the LIT FROM WITHIN by Estée Lauder
pop-up (walk-ins also welcome).
Antipodes partners with World of WearableArt (WOW)
Antipodes is proud to be the preferred skincare supplier at World of WearableArt (WOW)’s annual event in New Zealand.
WOW is an international design competition held in Wellington from September 20 to October 8. A total of 18 performances attract 60,000 spectators (89% female, 87% 40-70 years).
· Antipodes will provide 100+ 1:1 skin consultations and goody bags for the cast of the show
· Makeup artists will receive Antipodes skincare kits
· VIPs on Awards night will receive Lime Caviar Collagen-Rich Firming Cream and our newest product, Eve Bio-Retinol Line Reduction Serum, in their goody bags
· Antipodes features in the collectable show program (29K print run)
· Giveaways around Wellington and on the annual WOW train from Auckland to the capital
· Bespoke EDM inclusion with discount