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Mavala Switzerland supports WOMANITY

Mavala Switzerland is pleased to announce it recently supported the Swiss foundation, WOMANITY, on the occasion of its anniversary Gala.

Committed for 15 years to major projects aimed at changing mentalities and giving the same rights to men and women, WOMANITY deploys its energy in Afghanistan (coding training for young girls), in the Middle East (creation of a large-scale radio station hosted by women), in India and Brazil (by supporting so-called “social” enterprises, working for women and young girls), and in Mexico and South Africa (deployment of a mobile application fighting against violence against women).

For more information visit www.womanity.org.

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Priceline combats ageism with new campaign

To encourage a more accurate representation of women, Priceline Pharmacy has recently launched Festival of You, a program which aims to celebrate women of all ages – with Priceline Pharmacy ambassadors, Ita Buttrose, Chrissie Swan, Tanya Hennessy, Sarah Jane Adams and Olivia Rogers, leading the campaign. 

The move follows the revelation that only 12% of women over the age of 40 feel accurately represented in the media and society today. The research, commissioned by Priceline, also found that older women feel like they are treated differently from their younger counterparts, with 75% saying they’ve experienced this in their daily lives.

“There is a contradiction which occurs as women age,” The Indigo Project psychologist, Martha Tsakalos, said. “On one hand, with age comes increased acceptance, confidence and positivity. But what women see day-to-day in the media and advertising doesn’t represent the way they look or feel, leading to feelings of tension and incongruence. The dissonance is quite jarring, many women feeling misunderstood, misrepresented and frustrated by the pressure of dominant media stereotyping – it just does not do justice and reflect who they ARE.”

TEOXANE launches e-commerce store

TEOXANE is thrilled to announce the launch of its new e-commerce site - www.teoxaneshop.com.au

For more information or media enquiries, please contact Caroline Johns - caroline@rawvisionmarketing.com.au.

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The Sportsgirl palette supporting Mardi Gras week

Sportsgirl is pleased to announce it has launched its Celebration Eyeshadow Palette, which features a kaleidoscope of playful colours, in support of Mardi Gras week.

From Monday February 24 to Sunday March 1, $5 from every Celebration Eyeshadow Palette sold by Sportsgirl will be donated to Minus 18 – Australia’s youth driven network for LGBTIQ. Minus 18 champions the Lesbian, Gay, Bisexual, Transgender, Intersex and Queer community nationwide, aiming to create a better world by providing an inclusive environment through LGBTIQ friendly events, workshops, support resources and campaigns.

Sportsgirl has also partnered with its very own Be That Girl – Jacob Stella – who has created a Mardi Gras ‘how to tutorial’ using the Celebration Eyeshadow Palette to piece together the Ultimate Rainbow Eye look.

Hask and Mane Club officially named Leaping Bunny Certified

Inspired Beauty Brands, Inc., the owner of HASK Beauty and Mane Club, is proud to announce that both brands are officially Leaping Bunny Certified.

The only internationally recognised logo of its kind, the Leaping Bunny Logo has made shopping for ethical products easier and more trustworthy. Created from a coalition of animal protection groups, the Leaping Bunny Certification ensures brands are approved under the Corporate Standard of Compassion for Animals program. As the most stringent non-animal testing standard to date, this logo truly represents a brand’s support against the continued pain and suffering of animals for cosmetic testing purposes.

“At Inspired Beauty Brands, our commitment to ethically produced products is at the core of our values and saw us searching for a way to ensure our customers were aware of our stance against animal testing. The Leaping Bunny Certification embodies both a comprehensive standard and an internationally recognised logo that demonstrates our commitment and compliance to no animal testing," said Inspired Beauty Brands, director of product development, Melani Heller.

The Leaping Bunny Logo will proudly appear on all HASK and Mane Club products sold in Australia.

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O&M celebrates Australian Hair Fashion Awards 2020 finalists

Original & Mineral is excited to announce salon finalists for the Australian Hair Fashion Awards 2020, with all finalists in the below categories part of the O&M community:

Newcomer Finalist: Rebecca Snow - Alchemy Hair & Make Up, VIC 

Apprentice Finalists: Eliza Andrews - Royals Hair, QLD; Jessica Riches – Chumba, VIC

WA/NT Hairdresser Finalists: Hayley Keep - Earth Wind Fire, WA; Stephanie Hardwood - HBM studio, WA

Hair Fashion Video Finalist: Mary Alamine – Royals Hair, NSW

Transformation Stylist Finalist: Mary Alamine – Royals Hair, NSW

Australian Hairdresser Finalist: Pauline McCabe – Rock Paper Scissors WA; Mary Alamine – Royals Hair, NSW

Finalist Artistic Team Finalist: Rixon Hair, QLD

For more information, click here.

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Jean Paul Gaultier celebrates pride with Sydney pop-up

In celebration of pride, Jean Paul Gaultier will be taking out a shopfront for a one-day only pop-up tattoo studio in the heart of Mardi Gras.

The activation will boast a fragrance bar, photobooth and tattoo chairs where temporary tattoos will be applied, together with airbrushing and a spritz of Jean Paul Gaultier’s original scent, Le Male.

Find the pop-up at 257 Crown Street, Darlinghurst NSW 2010, Saturday February 29, from 2 - 8pm. 

Jean Paul Gaultier celebrate pride globally and has also released a limited-edition pride fragrance, available from February 23.

NYX success at Mardi Gras Fair Day

On Sunday February 16, NYX had the pleasure of hosting a stall on behalf of L’Oréal Australia at Mardi Gras Fair Day.

With record crowds, upward of 80,000 attendees, NYX had one of the most successful activations on site, with its Glitter Glam Bar attracting the masses.

Within the festival, NYX were in a high foot traffic area, providing ample sampling opportunities for the brand and interaction points with many passing people. NYX also strategically placed L’Oréal branding behind the Fair Day Photo Op to get as much exposure as possible.

There was also a lot of hype surrounding the NYX brand with many people asking about the new vegan formulas and cruelty-free messaging.

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The innisfree product that sells 13 bottles every minute

Innisfree’s best-selling product, Green Tea Seed Serum, currently sells 13 bottles every minute, thanks to its ultra-hydrating properties.

Packed with amino acids and minerals, this lightweight yet nourishing serum works to replenish the optimal moisture level, wrapping skin in comfort for a smooth, glowing complexion.

After decades of cultivating its organic own green tea field on Jeju Island, today regarded among the best in the world, innisfree spent years researching every possible way green tea could benefit the skin. Methods were then refined to capture each part’s potent essence, from seed to root, to stem to leaf. The research team studied 2,401 green tea varieties, developing ‘Beauty Green Tea’. This beauty ingredient features a deeper and healthier colour. Compared to original green tea, it’s rich with amino acids and has outstanding hydrating abilities.

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Weleda partners with Victoria Beckham AW20

As a long-standing fan of Skin Food, Victoria Beckham has chosen once again to partner with Weleda at London Fashion Week, offering models a moment of relaxation backstage.

For #VBAW20, Weleda’s Wellbeing Zone backstage encouraged models to take time out to enjoy a therapeutic hand massage courtesy of Weleda Wellbeing Advisors. With acupressure points all over the hands, the therapeutic effects of this holistic mini massage, which helps relieve tension and promote relaxation, makes it the ultimate express treatment for backstage, calming the mind and soothing the senses.

Weleda’s team used Skin Food Light for its nourishing formula which combines organic sunflower oil with skin-calming extracts of wild pansy, chamomile and calendula. This lotion is inspired by the formula for the original Weleda Skin Food, with the familiar clean, uplifting fragrance, but more suited to on-the-go moisturisation, soaking in quickly to leave skin instantly nourished and smooth without any residue.

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