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CREMO has arrived in Australia
Men’s grooming company, CREMO has finally arrived in Australia.
CREMO brings high-performance ingredients, and elevated scents to deliver an astonishingly superior barber grade experience to Aussies at home.
Launching in Australia with a complete and extensive line of men’s beard, hair styling, body wash, shave prep and skin care products, it is the first time the products will be available locally.
The full range of 21 grooming products are now exclusively available online through its Australian Amazon Storefront.
For media enquiries, please reach out to Stephanie Alcevski and Katie Sverchek at We Are Different PR: STEPHANIE.A@WEAREDIFFERENTPR.COM.AU and KATIE.S@WEAREDIFFERENTPR.COM.AU.
MECCA unveils the re-opening of its Double Bay store
Architecturally designed and brimming with the best in global beauty brands, MECCA is excited to unveil the re-opening of its Double Bay store.
Driving the future of beauty and experiential retailing, the 160 square metre destination offers some of the world’s most luxurious and coveted beauty finds, providing the local customer with the first opportunity to see, touch and feel the products that they already know and love in-store, engage with the knowledgeable team members and experience the MECCA magic.
Extending the retail experience beyond product, MECCA Double Bay has an all-new dedicated perfumeria with an impressive line-up of cult fragrance favourites including Le Labo, Diptyque, Maison Francis Kurkdijian and Byredo.
In addition to the fragrance offering, customers now have access to six dedicated makeup service chairs, as well as a skin consultation and express skin area.
The re-opening of Double Bay will be MECCA’s 107th store in Australia and New Zealand and is located at 2-22 Knox St, Double Bay NSW 2028.
The brand challenging the next frontier in beauty standards
Opening beauty products and packaging is a task we frequently take for granted. However, if you have a disability, opening these packages can become more than just a minor inconvenience. Removing the cap to your favourite lipstick is a simple indulgence, being able to see the packaging/shade and applying the product successfully, is a privilege.
Rare Beauty, the brainchild of Selema Gomez, firmly believes that all beauty packaging should be inclusive and accessible for everyone – regardless of their abilities.
This is an approach that the brand undertook, whilst challenging unrealistic standards of perfection, empowering and encouraging self-expression. Each Rare Beauty Product was personally designed by Selena following her own experience with Lupus Nephritis.
Emphasising ease of use and inclusivity are highly prioritised at Rare Beauty, with all products specifically designed for people with dexterity challenges – grip, size and opening and closing is all much easier.
To support the fund, shop Rare Beauty HERE.
Master the microbiome with Simply Softr
The founder of an emerging skincare brand is urging people to start making the skin microbiome a priority by swapping high-street chemical-heavy products with cleaner skincare products.
On a mission to deliver clean and effective microbiome-friendly skincare that’s suited to all skin types, Simply Softr is based and made in Australia, and uses prebiotics, probiotic extracts, and native Australian botanicals to help soothe, hydrate, and nourish the skin microbiome.
After noticing how many popular skincare brands ignored the microbiome, Simply Softr’s founder Genevieve Chaplin set out to change this norm in the world of skincare - by creating sustainable, vegan and cruelty-free products that are packed with billions of prebiotics and probiotics to transform your skin for the better.
“Many people have heard about the gut microbiome, but the skin microbiome is incredibly important, too,” Chaplin said. “Put simply, a microbiome is what we call the entirety of micro-organisms that live in and on your body. Scientists are learning more and more about the microbiome every single day, but the one thing that’s for certain is just how important it is to our overall health.”
An imbalanced microbiome is often associated with many skin diseases, including eczema, acne, dandruff, rosacea, and skin ageing - something Chaplin is privy to herself, dealing with psoriasis for most of her 20s.
“Prioritising the microbiome shouldn’t just be a short-lived trend – it should form part of every clean skincare brand’s mission from now on. Here at Simply Softr, it’s our mission to help people feel powerful and confident in their own skin, by creating clean skincare that delivers visible results.”
To shop the products, click here.
A first for THE ICONIC Beauty
THE ICONIC has announced the launch of its first Beauty Box – an assortment of beauty favourites from cult brands across skincare, makeup, hair care and wellness.
Valued at over $500 and available to purchase for $195, the limited-edition collection has been curated and designed by beauty experts, for beauty-lovers.
"We are so excited to be launching our first ever beauty box," said THE ICONIC beauty editor, Sophie Howe.
"The limited-edition BEAUTY ICONS COLLECTION is packed with 20 cult beauty buys, so whether you’re a beauty newbie or a seasoned pro, you can discover or rediscover our most sought-after beauty products. With Christmas right around the corner, our beauty box is the perfect gift for someone special or as a luxe treat for yourself."
This comes after THE ICONIC launched the Beauty category in 2020, now home to over 220 leading international and local brands, including MAC, Estée Lauder, Clinique, KORA Organics, Benefit, YSL, Giorgio Armani, Redken and more.
More information on the THE ICONIC Beauty Box can be found, here.
Related Brands
Hydrafacial commences its GLOWvolution tour
This October, Hydrafacial commenced its Australian GLOWvolution tour with a live activation offering hundreds of consumers the opportunity to experience a free signature Hydrafacial.
The tour kickstarted in NSW at Westfield Parramatta on Thursday October 20 and goes until Sunday October 23 – and will continue to pop up across Australia’s east coast in the following weeks.
Hydrafacial is an innovative aesthetic treatment that is suitable for everyone. It delivers visible results in just three steps in under 30 minutes. This revolutionary three-step treatment simultaneously refines the skin while effectively delivering botanical ingredients and powerful antioxidants to treat a variety of common skin concerns from pollution, sun, stress, and ageing.
Hydrafacial uses advanced serums and patented vortex technology to deeply cleanse, exfoliate and hydrate the skin. Used in conjunction with the spiral design of the HydroPeel Tips, the Hydrafacial proprietary serums dislodge and remove impurities, and provide painless extractions while simultaneously delivering hydrating skin solutions to achieve an instant glow.
For more information, contact Ingrid Lovett at ilovett@maxmedialab.com.au.
The first Aussie beauty brand to join The Australian Water Association
This week is National Water Week (October 17 to 23) and in exciting news, Conserving Beauty has been announced as the first Australian beauty brand to join The Australian Water Association.
Conserving Beauty is Australia's first water-responsible beauty brand, and globally the first beauty member of The Water Footprint Network, the global standard for Water Footprint Assessment.
To honour National Water Week, Conserving Beauty founder, Natassia Nicolao, has put together 10 effective conserving water tips.
1. Scrape plates instead of rinsing them, before putting them in the dishwasher.
2. Ensure your tap is off when brushing your teeth.
3. Only run your dishwasher and washing machine with a full load.
4. Time and take a minute off your shower.
5. Use the half flush button on the toilet (when you can).
6. Check taps for leaks and install water efficient tapware.
7. Wash your clothes in cold 30 minute cycles. Not only does it help reduce your water footprint but it’s also better for your clothes.
8. Place a plug or container in the sink when preparing vegetables, washing fruit or washing dishes.
9. Swap to waterless beauty. Water is a diminishing resource with research indicating that two-thirds of the world's population will live in a water distressed environment by as early as 2035.
10. Talk to others about water. Help raise awareness of the importance of water by sharing and advocating for it.
Meet Australia’s next big thing in SPF
Hatrik House is pleased to announce it has started working with Australian founded and manufactured SPF and lifestyle brand, Standard Procedure.
The brand is the creation of professional surfer, Dion Agius, and transparent manufacturing advocate, Zepha Jackson, whose parents have manufactured world class SPF products in Australia for over 40 years.
Together, the two surf friends have combined their knowledge to produce a high quality, protective sun-care range. Mixed with native Australian super fruits containing antioxidants and vitamins A, B and C, Standard Procedure is a reef-friendly product free of paba, parabens, oxybenzone and octinoxate.
Working together with Zepha’s family business, a topical skincare factory with over 40 years experience in the sunscreen industry, Standard Procedure is a TGA certified product, that meets the highest standards globally and is ethically made only minutes from the beach on the Sunshine Coast, Australia in their 100% solar powered factory.
For media enquiries, reach out to Alice Carrett at: alice@hatrikhouse.com.
MECCA x NGV Women in Design Commission opens for 2022
The inaugural MECCA x NGV Women in Design Commission has opened, unveiling a large-scale installation by world-leading Mexican architect, Tatiana Bilbao.
Titled La ropa sucia se lava en casa (Dirty clothes are washed at home), 2022, the installation draws on the notion of clothing as a symbol of protection for the body and the associated labour of caring for garments as an act of self-care.
"I am deeply honoured and grateful to have been chosen for the Women in Design Commission by the NGV and MECCA," said Bilbao.
"The Commission is contributing, in many ways, to advance the discourse of the importance of opening channels for people who have been left out of opportunities."
Portrait of Tatiana Bilbao, architect and founder of Tatiana Bilbao Estudio Photo: Ana Hop
The MECCA x NGV Women in Design Commission is a major five-year series that, each year, invites an international female designer or architect to create new and significant work for the NGV Collection.
The first and only initiative of its kind in Australia, the Commission will create an annual platform for the presentation of topical, world-premiere works that amplify the contribution of female designers and architects in shaping our world.
"The ongoing Women in Design Commission will highlight the ground-breaking work of women in this field from Australia and around the world, as well as strengthening the NGV Collection for future generations," said NGV director, Tony Ellwood AM.
"We are grateful to MECCA for their visionary support of this Australian-first initiative and commend their continued mission to elevate and empower women in the creative industries."
The MECCA x NGV Women in Design commission series is enabled by a significant contribution from MECCA Brands through its social change program, M-POWER, which champions equality and opportunity for women and girls.
This is MECCA’s single largest commitment to an Australian cultural institution and exponentially expands the NGV’s longstanding partnership with the brand.
Portrait of Tony Ellwood AM, Director, NGV and Jo Horgan, founder and co-CEO, MECCA Brands Photo: Josh Robenstone
"At the beating heart of MECCA is our mission to champion equality and opportunity for women and girls," said MECCA Brands founder and co-CEO, Jo Horgan.
"Over the past six years, our longstanding partnership with NGV has elevated and empowered a group of incredible female artists and at the same time created broader awareness of the underrepresentation of women in the arts, a historic imbalance we are passionately committed to addressing."
"Tatiana Bilbao is a global innovator whose work sets a benchmark for sustainability, ethics and community. Collaborating with her for the inaugural commission is truly so special."
The 2022 MECCA x NGV Women in Design Commission: Tatiana Bilbao will be on display from the 6th of October 2022 – 29th of January 2023 at NGV International, St Kilda Road, Melbourne and has free entry.
A highly-anticipated new tool for Dyson
Dyson has recently launched its highly anticipated hair diagnostic tool for Dyson Airwrap™ multi-styler with new customisation and personalisation options for every hair type exclusively on Dyson.com.au.
The latest multi-styler hair tool diagnoses your unique hair type and customises the Dyson Airwrap™ multi-styler with a bespoke selection of attachments to suit your hair type and styling needs. It also includes complimentary personalisation of Dyson presentation cases and gift-wrapping which makes it a perfect gift for yourself or loved ones.
Key features include:
- Based on your hair type, hair length, style retention and natural hair density, the new online platform will recommend a unique selection of attachments for your individual hair type with five kit options.
- New attachments are fully compatible with existing machines and owners can also purchase individual attachments through Dyson direct for $99 per attachment. The Dyson Airwrap™ multi-styler uses the combination of air and heat to create voluminous curls and waves with no extreme heat damage enabling healthy, superior styling results for you.
- A selection of colourways including Copper/Nickel and Prussian Blue/Rich Copper.
“One of the incredible things about the Dyson Airwrap™ multi-styler is that it’s so inclusive – there’s an attachment for every hair type so you can really create any style you want,” said Dyson global styling ambassador, Peter Thomsen. “I love how it comes with a range of attachments tailored to suit different hair types from straight to curly, thin to thick – it’s engineered for all hair types, lengths and styles."
